Page 1 of 1

Expand your customer base by identifying users with similar behavioral profiles

Posted: Wed Dec 11, 2024 7:03 am
You can even predict who will resonate with your new marketing campaign based on past campaign interactions and design personalized letter content to catch their attention.

For example, a major publisher in Taiwan always sent the same email to all readers, resulting in low open rates and low click-through rates. The main reason is that the topics and content are not in line with the readers' interests, and there are not enough incentives to encourage readers to interact more.

By using artificial intelligence technology, the publisher can quickly list of belize whatsapp phone numbers apply deep learning to analyze online behavior and compare it with the corresponding Internet users from the reader database, such as the actual age and interests of the readers, helping the publisher target the right readers. Crowd investment with appropriate marketing content. After actually running a wave of marketing activities, the open rate increased greatly by 42%, and the click-through rate also increased by 107%.

Image

Advanced artificial intelligence models can identify highly similar customer groups (such as high spending power) from huge amounts of consumer behavior data. In addition to helping you design marketing content according to your goals, you can also use this to further expand marketing effectiveness. The entire process starts with profiling consumers' profiles using the data you have in different formats: data on your website, activity data, apps, customer relationship management software, integrated apps, and more. data.