Amazon Vendor: The most desired platform of the American giant
Posted: Wed Dec 11, 2024 6:53 am
Before starting this journey through Amazon Vendor, you should know that the wide range of products on the current market makes each product category a world of its own. Studying it, controlling it and taking steps in the right direction will save you headaches.
Being an Amazon Seller is no easy task
Starting this journey and generalizing a lot, something not recommended on the Internet, accessing Amazon Vendor Central is always a prize that not all sellers have access to. When you are a vendor , the real client to whom you sell your products is always Amazon and this is a guarantee of a significant number of sales .
But you should know that not band database everyone can be an Amazon wholesaler . So much so that the Amazon Vendor Central platform is only accessible by invitation. Selling on Amazon is not easy and you need to meet a number of essential requirements .
The person in charge of inviting vendors to join its platform is none other than Amazon itself. Invitations are made after knowing the good performance and solvency of the seller, through data and internal information, by success in the seller channel , by product manufacturing capacity, etc. Whatever the case, it is Amazon who knocks on your door and, later, allows you or does not allow you to enter.
The advantages are many. When Amazon has stock , it is dying to sell it. Stale merchandise equals costs, and hundreds of engineers work to ensure that this never happens. Between a vendor and a seller , Amazon will always facilitate the vendor 's sale . Badges like Prime product or “Sold and shipped by Amazon” generate immediate trust, and that is now converted into money.
The coveted Buy Box, only available to Amazon Sellers
Being a vendor is a guarantee of sales, lots of sales and even more if you get the coveted buy box . It will be another story whether they become profitable , something that requires work and strategy.
The buy box is given to a single seller of each product and allows you to be the preferred one, the one that appears by default when clicking the buy button. Obtaining the buy box will allow you to advertise and access different exclusive services for its promotion, but to win it you have to work hard and that is where alGenio can help you. In addition to being under the Amazon umbrella, we will have access to a wide selection of advertising tools with which to promote our products on the Internet. A very, very important plus to achieve significant sales flows. On Amazon, volume is in many cases the key to profitability .
Important: Amazon will have control of your products
In the previous sections we have highlighted some positive aspects of this platform but, like almost everything, Amazon also has a dark side. To be a stable vendor (of the kind that Amazon likes) it is common for brands to need the help of an agency specialized in Amazon.
Amazon is not tied to anyone, and despite the benefits of selling directly under its well-known brand, you must be aware that there are strict rules that will limit the power you have over your own products .
Being an Amazon Seller is no easy task
Starting this journey and generalizing a lot, something not recommended on the Internet, accessing Amazon Vendor Central is always a prize that not all sellers have access to. When you are a vendor , the real client to whom you sell your products is always Amazon and this is a guarantee of a significant number of sales .
But you should know that not band database everyone can be an Amazon wholesaler . So much so that the Amazon Vendor Central platform is only accessible by invitation. Selling on Amazon is not easy and you need to meet a number of essential requirements .
The person in charge of inviting vendors to join its platform is none other than Amazon itself. Invitations are made after knowing the good performance and solvency of the seller, through data and internal information, by success in the seller channel , by product manufacturing capacity, etc. Whatever the case, it is Amazon who knocks on your door and, later, allows you or does not allow you to enter.
The advantages are many. When Amazon has stock , it is dying to sell it. Stale merchandise equals costs, and hundreds of engineers work to ensure that this never happens. Between a vendor and a seller , Amazon will always facilitate the vendor 's sale . Badges like Prime product or “Sold and shipped by Amazon” generate immediate trust, and that is now converted into money.
The coveted Buy Box, only available to Amazon Sellers
Being a vendor is a guarantee of sales, lots of sales and even more if you get the coveted buy box . It will be another story whether they become profitable , something that requires work and strategy.
The buy box is given to a single seller of each product and allows you to be the preferred one, the one that appears by default when clicking the buy button. Obtaining the buy box will allow you to advertise and access different exclusive services for its promotion, but to win it you have to work hard and that is where alGenio can help you. In addition to being under the Amazon umbrella, we will have access to a wide selection of advertising tools with which to promote our products on the Internet. A very, very important plus to achieve significant sales flows. On Amazon, volume is in many cases the key to profitability .
Important: Amazon will have control of your products
In the previous sections we have highlighted some positive aspects of this platform but, like almost everything, Amazon also has a dark side. To be a stable vendor (of the kind that Amazon likes) it is common for brands to need the help of an agency specialized in Amazon.
Amazon is not tied to anyone, and despite the benefits of selling directly under its well-known brand, you must be aware that there are strict rules that will limit the power you have over your own products .