This programme, which is studied at the intermediate level of commerce and marketing, qualifies students for various jobs such as marketing experts, commercial managers, sales and account managers, market analysts and researchers, entrepreneurs, and advertising, communications and public relations specialists.
Fundamentals of Commerce and Marketing
Marketing and commerce are critical to business success in today's economy. By understanding the essential principles of these disciplines, professionals can operate more effectively in a competitive and changing business environment.
Definition and Scope
The objective of the commercial section of commerce and marketing is to deepen knowledge related to sales. Students who complete this course of study acquire additional knowledge in the areas of wholesale and retail sales techniques, sales promotion techniques, electronic marketing, logistics systems and foreign trade techniques. Theoretical knowledge is complemented by numerous practical case studies.
In the field of communication, which is studied in the intermediate level of commerce and marketing, additional knowledge is offered to delve deeper into specific topics associated with the sector. Students focus on topics such as creative planning, public relations, or campaign and media planning.
Importance in Modern Economy
The subject matter of marketing and commerce is of great importance in the modern economy. It is, in fact, a significant source of employment. From retail sales to roles in advertising, market research and brand management. The entire field of marketing and commerce is an engine that drives growth, innovation, competition and customer satisfaction. And their interconnection creates a dynamic ecosystem that influences all areas of economic activity.
Careers and Specializations in Commerce and Marketing
Academic Programs
The outstanding academic program spam phone number data studied in commerce and marketing at EAE Business School Madrid covers various areas, from International Marketing Management to Strategic Planning of International Markets. Its 60 ECTS credit program provides a solid foundation for those seeking to develop their professional activity in this sector.
Specialization Options
After obtaining the focus studied in commerce and marketing, you will have the opportunity to specialize in different specific areas that will boost your career.
Development of marketing areas
. Creating strategies to achieve company objectives. Mastering techniques and information sources, and recognizing new opportunities in different organizations.
New technologies
. Delving into opportunities and risks of emerging marketing trends. And developing competencies and implementing consumer- and market-oriented management systems.
International trade and logistics
. Exploring logistics strategies and processes for efficient distribution. And continuously analyzing challenges and opportunities in a globalized environment.
Management skills
. Leading teams in globalized environments. Analyzing the market and possible scenarios to obtain the differential fit of the marketing department. And increasing the value of the company through advanced management skills.
Key Competencies for Professionals in Commerce and Marketing
These skills are embedded in the curriculum of your business and marketing degree, and will provide you with a solid foundation to excel in leadership roles and tackle business challenges with confidence and effectiveness.
Analytical and Market Research Skills
A professional in commerce and marketing must know how to deepen the understanding of the business environment and consumer needs by:
Data analysis
. Mastering the use of analytical tools to interpret relevant market data and make informed decisions.
Market research
. Learning to design and execute effective market research to identify trends, opportunities and consumer behaviors.
Strategic decision making
. Developing the ability to make strategic decisions based on solid analysis and scenario evaluation.
Effective Communication and Sales Strategies
It is also important to hone your communication and sales skills by:
Development of sales strategies
. Acquiring the techniques to design and execute effective sales strategies that drive company growth.
Improving negotiation skills
. To close successful deals and establish strong business relationships.
Knowing how to make impactful presentations
. Learning to communicate your ideas persuasively, whether in front of clients, colleagues or internal teams.
Trends and Challenges in the World of Commerce and Marketing
Digital transformation is on the rise, with businesses increasingly leveraging e-commerce, social media and other online channels to reach and connect with consumers. This is evident in the rise of online shopping and the rise of e-commerce platforms, with more consumers preferring the convenience of digital transactions.
