The 2nd edition of the creator business program by eae madrid, grupo planeta and hotmart will begin after the success of
Posted: Wed Dec 11, 2024 6:02 am
From November 5 to 7, the Creator Business Congress became the epicenter for more than 4,000 people who followed it live, reaching an impressive figure of 25,000 total views. This congress, which has already established itself as a benchmark in the digital content creator industry, opened its doors to those who are taking their first steps in this sector, giving them a space to discover and transform their knowledge into digital businesses in the “Creator Economy” industry.
With the participation of more than 20 experts from different areas, the congress offered a complete experience in which attendees were able to follow a path of digital transformation, while filling out their "digital passport" with ten stamps, a symbol of the knowledge acquired in the interactive sessions. The strategies, tools and experiences shared during these three days were key to motivating entrepreneurs to turn their ideas into real and successful projects.
The speakers' interventions marked particularly inspiring moments. Vilma Núñez, an internationally recognised marketing expert and speaker, spoke about the power of personal branding, sharing her vision of marketing for 2025; while Jordi Segués, founder of the INVICTO business school, with a community of more than a million gambling phone number data followers, delved into the business mindset and addressed the mental barriers that every entrepreneur must overcome to succeed. In a round table, figures such as Fran Sabal, CEO of the Emotional Nutrition School; Ximena Fukuda, expert in launching digital products; Ainoha Federico, director of the International Visual Coaching Centre; and Enrique Jurado, professional coach and NLP trainer, offered a look at their beginnings in the Creator Economy, demonstrating that the digital world has a space for all those who are determined to participate.
The second day also offered key learnings and invaluable advice. Santiago Tobón, Director of Entrepreneurial Talent Development at EAE Madrid, presented his project to an audience of a thousand people, highlighting how a solid structure is essential for visibility and success. Álex Rovira, a leader in the leadership and personal development sector, shared techniques to overcome impostor syndrome and align thoughts and actions: “Try to surprise. You only fall in love if you surprise and are able to generate admiration,” he said. Mauricio Duque, with more than 30 years in the digital industry, explained how to create digital products based on market needs. In turn, Bárbara Bruna, Director of the Brazilian Traffic Institute, revealed secrets of paid and organic traffic , and the steps to follow to grow in an orderly manner: “The first thing is to create an audience. The second is to create a product. From today you have to start building an audience so that they know your value proposition. Don’t start thinking about the sale.”
On the last day of the congress, the event focused on the business area, one of the main pillars of the Creator Economy. The importance of laying the right business foundations was discussed; participants learned that becoming professional in the industry is the necessary step to differentiate themselves and achieve their goals in a unique and competitive way. The day featured professionals such as Magda Teruel, Partner solution Architect Microsoft: How AI works and how to use it to your advantage, Isabel Prieto, expert in talent management, and Mauricio Benoist, expert in innovation and entrepreneurship, who shared his experience building a digital empire and wanted to send a motivating message: “You have to start to break down those ideas about not being enough or not being capable. You need a process, but your life will change if you start by eliminating those thoughts that hold you back.” Jokin Urraza, Director of Innovation and Digital Transformation of the Innovation Department of Grupo Planeta's Publishing Division, stressed at the end of the conference that “The Creator Economy is a huge opportunity for those who want to take a firm and professional step. All niches are susceptible to being a profitable digital business.”
The Creator Business Congress has been a true gateway to the digital world, offering the inspiration and tools necessary for each attendee to take the leap towards success.
(If you are one of those who wants to start a profitable digital business, you can do so through the Creator Business Program . )
With the participation of more than 20 experts from different areas, the congress offered a complete experience in which attendees were able to follow a path of digital transformation, while filling out their "digital passport" with ten stamps, a symbol of the knowledge acquired in the interactive sessions. The strategies, tools and experiences shared during these three days were key to motivating entrepreneurs to turn their ideas into real and successful projects.
The speakers' interventions marked particularly inspiring moments. Vilma Núñez, an internationally recognised marketing expert and speaker, spoke about the power of personal branding, sharing her vision of marketing for 2025; while Jordi Segués, founder of the INVICTO business school, with a community of more than a million gambling phone number data followers, delved into the business mindset and addressed the mental barriers that every entrepreneur must overcome to succeed. In a round table, figures such as Fran Sabal, CEO of the Emotional Nutrition School; Ximena Fukuda, expert in launching digital products; Ainoha Federico, director of the International Visual Coaching Centre; and Enrique Jurado, professional coach and NLP trainer, offered a look at their beginnings in the Creator Economy, demonstrating that the digital world has a space for all those who are determined to participate.
The second day also offered key learnings and invaluable advice. Santiago Tobón, Director of Entrepreneurial Talent Development at EAE Madrid, presented his project to an audience of a thousand people, highlighting how a solid structure is essential for visibility and success. Álex Rovira, a leader in the leadership and personal development sector, shared techniques to overcome impostor syndrome and align thoughts and actions: “Try to surprise. You only fall in love if you surprise and are able to generate admiration,” he said. Mauricio Duque, with more than 30 years in the digital industry, explained how to create digital products based on market needs. In turn, Bárbara Bruna, Director of the Brazilian Traffic Institute, revealed secrets of paid and organic traffic , and the steps to follow to grow in an orderly manner: “The first thing is to create an audience. The second is to create a product. From today you have to start building an audience so that they know your value proposition. Don’t start thinking about the sale.”
On the last day of the congress, the event focused on the business area, one of the main pillars of the Creator Economy. The importance of laying the right business foundations was discussed; participants learned that becoming professional in the industry is the necessary step to differentiate themselves and achieve their goals in a unique and competitive way. The day featured professionals such as Magda Teruel, Partner solution Architect Microsoft: How AI works and how to use it to your advantage, Isabel Prieto, expert in talent management, and Mauricio Benoist, expert in innovation and entrepreneurship, who shared his experience building a digital empire and wanted to send a motivating message: “You have to start to break down those ideas about not being enough or not being capable. You need a process, but your life will change if you start by eliminating those thoughts that hold you back.” Jokin Urraza, Director of Innovation and Digital Transformation of the Innovation Department of Grupo Planeta's Publishing Division, stressed at the end of the conference that “The Creator Economy is a huge opportunity for those who want to take a firm and professional step. All niches are susceptible to being a profitable digital business.”
The Creator Business Congress has been a true gateway to the digital world, offering the inspiration and tools necessary for each attendee to take the leap towards success.
(If you are one of those who wants to start a profitable digital business, you can do so through the Creator Business Program . )