Top 5 email marketing tools
Posted: Wed Dec 11, 2024 5:44 am
The 5 best email marketing tools in Argentina. One of the reasons why companies choose to run their campaigns through email marketing is adaptability. This type of marketing can be applied to both large and small businesses, and there are many options to get started. Therefore, in this post we will show you which are the 5 best tools you can use to get started in email marketing.
What is an email marketing tool?
Before we get to know the 5 best tools for an email marketing campaign , it is important to know what all the benefits they can provide are. Firstly, these types of tools allow you to target only those people who have shown interest in your brand, which will translate into a good rate of high conversions and more opportunities for your company.
Similarly, these are the advantages of email marketing :
They show action, reaction
Impulse purchases can be leveraged through email marketing. This is because there are currently not many marketing platforms where customers can see an offer and make a purchase with just two clicks.
Thanks to email marketing you can add a call to action and a direct link to the payment page in your newsletters , and as a result, your sales rates will increase.
They offer personalization and segmentation
Through email marketing, you can personalize your messages by adding the customer's name, company logo, and other relevant information. You can also segment your contact list so that they only receive messages of interest, thereby increasing engagement with your brand.
email marketing toolsThey are easy to use
Using an email marketing tool does not require a team of experts to properly manage its features. The advantage is that there are many templates and other options that you can find on these types of platforms to make successful campaigns in a very easy way.
They have task automation
With this option, you can activate the sending of emails to customers based on an action performed on your website. This way, you can send a welcome email when a user registers, or a discount when you notice that a user has abandoned the shopping cart.
They are measurable
This is a very important advantage of email marketing, and it is that through it you can easily notice where you are failing in order to improve your campaigns . Most email software offers the option of tracking click, open and conversion rates. This way, any failure will be detected in time.
They allow you to see the scope
There is no other marketing ebay phone number data platform that allows you to instantly send a message to thousands of people, no matter where they are in the world. Likewise, although social media is a great communication channel for promoting yourself to a global audience, it is not known for sure how many users read your content. However, through an email marketing service, this is possible.
What is the best email marketing tool?
You are probably wondering what the best email marketing tool is, and in this post we will discuss 5 of them:
MailChimp
email marketing toolsThis platform cannot be left out of the list as it is considered one of the best email marketing tools on the market. In fact, it is the best tool for those who are just starting to use email marketing, although it can also be used by more experienced users due to its advanced system.
Thanks to MailChimp, you can carry out three very important actions within email marketing:
Create fully customized lists.
Launch targeted campaigns.
Measure the results of each action.
Likewise, regardless of whether you have knowledge in the area of design, you will have predefined templates to create attractive and eye-catching emails. Likewise, this tool has a drag and drop system, that is, you only have to drag and drop to carry out the design of emails.
Design is usually the most worrying part when creating emails, as not everyone is an expert in programming. Therefore, this tool is very useful because it has many templates, and thanks to the editing tools you can feel like a pro.
Its integration is another important feature. If you have an ecommerce, this platform can be integrated with Magento, WooCommerce and Shopity. It can also be integrated with Google Analytics for complete campaign management.
As for its free email marketing version , it allows you to send up to 12,000 messages per month, and to 2,000 contacts. Therefore, if your database has less than 2,000 emails, this tool will be the most convenient for you to dive into the world of email marketing.
Mailify
email marketing toolsIf you are looking for a tool that is easy to use, this email marketing tool can be your salvation. In addition to being able to send emails, you can send a large number of SMS and carry out an automated emailing sequence in a matter of minutes.
Mailify also has one of the best advantages of this type of tool, and that is its modern graphical editor called “Email Bulk”. It also has a wide range of templates that can be customized and facilitate the efficient creation of multi-channel campaigns.
Additionally, these are other options that may be important from this tool:
It has 67 customizable responsive templates.
Allows management of contacts, blacklists and email correction.
Its graphic editor has a drag & drop system, which allows you to quickly design a newsletter.
It brings together more than 1000 royalty-free images “getty images”.
You have the option to create multi-channel automatic campaigns: welcome message, update message, birthday message.
This tool has many options, so it also allows you to configure automatic responses, track campaigns in real time and design landing pages and custom forms.
Regarding technical support, it is available in Spanish, English, French, German and Portuguese.
What is an email marketing tool?
Before we get to know the 5 best tools for an email marketing campaign , it is important to know what all the benefits they can provide are. Firstly, these types of tools allow you to target only those people who have shown interest in your brand, which will translate into a good rate of high conversions and more opportunities for your company.
Similarly, these are the advantages of email marketing :
They show action, reaction
Impulse purchases can be leveraged through email marketing. This is because there are currently not many marketing platforms where customers can see an offer and make a purchase with just two clicks.
Thanks to email marketing you can add a call to action and a direct link to the payment page in your newsletters , and as a result, your sales rates will increase.
They offer personalization and segmentation
Through email marketing, you can personalize your messages by adding the customer's name, company logo, and other relevant information. You can also segment your contact list so that they only receive messages of interest, thereby increasing engagement with your brand.
email marketing toolsThey are easy to use
Using an email marketing tool does not require a team of experts to properly manage its features. The advantage is that there are many templates and other options that you can find on these types of platforms to make successful campaigns in a very easy way.
They have task automation
With this option, you can activate the sending of emails to customers based on an action performed on your website. This way, you can send a welcome email when a user registers, or a discount when you notice that a user has abandoned the shopping cart.
They are measurable
This is a very important advantage of email marketing, and it is that through it you can easily notice where you are failing in order to improve your campaigns . Most email software offers the option of tracking click, open and conversion rates. This way, any failure will be detected in time.
They allow you to see the scope
There is no other marketing ebay phone number data platform that allows you to instantly send a message to thousands of people, no matter where they are in the world. Likewise, although social media is a great communication channel for promoting yourself to a global audience, it is not known for sure how many users read your content. However, through an email marketing service, this is possible.
What is the best email marketing tool?
You are probably wondering what the best email marketing tool is, and in this post we will discuss 5 of them:
MailChimp
email marketing toolsThis platform cannot be left out of the list as it is considered one of the best email marketing tools on the market. In fact, it is the best tool for those who are just starting to use email marketing, although it can also be used by more experienced users due to its advanced system.
Thanks to MailChimp, you can carry out three very important actions within email marketing:
Create fully customized lists.
Launch targeted campaigns.
Measure the results of each action.
Likewise, regardless of whether you have knowledge in the area of design, you will have predefined templates to create attractive and eye-catching emails. Likewise, this tool has a drag and drop system, that is, you only have to drag and drop to carry out the design of emails.
Design is usually the most worrying part when creating emails, as not everyone is an expert in programming. Therefore, this tool is very useful because it has many templates, and thanks to the editing tools you can feel like a pro.
Its integration is another important feature. If you have an ecommerce, this platform can be integrated with Magento, WooCommerce and Shopity. It can also be integrated with Google Analytics for complete campaign management.
As for its free email marketing version , it allows you to send up to 12,000 messages per month, and to 2,000 contacts. Therefore, if your database has less than 2,000 emails, this tool will be the most convenient for you to dive into the world of email marketing.
Mailify
email marketing toolsIf you are looking for a tool that is easy to use, this email marketing tool can be your salvation. In addition to being able to send emails, you can send a large number of SMS and carry out an automated emailing sequence in a matter of minutes.
Mailify also has one of the best advantages of this type of tool, and that is its modern graphical editor called “Email Bulk”. It also has a wide range of templates that can be customized and facilitate the efficient creation of multi-channel campaigns.
Additionally, these are other options that may be important from this tool:
It has 67 customizable responsive templates.
Allows management of contacts, blacklists and email correction.
Its graphic editor has a drag & drop system, which allows you to quickly design a newsletter.
It brings together more than 1000 royalty-free images “getty images”.
You have the option to create multi-channel automatic campaigns: welcome message, update message, birthday message.
This tool has many options, so it also allows you to configure automatic responses, track campaigns in real time and design landing pages and custom forms.
Regarding technical support, it is available in Spanish, English, French, German and Portuguese.