Copywriter: what is it?
Posted: Wed Dec 11, 2024 4:27 am
A copywriter or creative writer is a professional who specializes in generating creative ideas and expressing them in the form of slogans or persuasive and informative texts .
To do this, it relies on the use of different formats and channels , both online and offline: web pages, e-mail campaigns, brochures and catalogues, product sheets, advertisements, social networks, e-books, blog articles, applications or videos, among others.
Although the main mission of this person is to facebook database promote a company, a product, a service or an idea , all of this also has an intention behind it, it is done in search of a specific action such as, for example:
Make a brand known.
Changing the image that customers have of a brand.
Attract a larger audience.
Get a user to subscribe to the newsletter or our information bulletin.
Achieve positive reviews and recommendations for our products or services.
To retain a customer.
Influence a consumer's purchasing decision process .
Sign up for an event.
Sell a product or service.
Etc.
Types of copywriter
There are many and varied copywriter profiles. Even so, we will tell you below some of the most requested by companies today:
Direct response copywriter / Direct response copy
It uses persuasive writing to obtain an immediate response from users or the audience, such as: selling, capturing a lead, getting a new subscription, etc.
Creative copywriter / Creative copy
The main objective of this specialist is to position a brand in the market, making it a benchmark in its sector.
SEO copywriter
This type of creative writer is responsible for writing content following certain strategies to position it in Internet search engines, that is, placing it in the top positions of Google results.
Marketing copywriter
Use words to connect with consumers, influence their needs and close sales.
Technical copywriter / Technical copy
These are copywriters who are specialized in a specific market niche and have the ability to create content for a very specific audience.
UX copywriter / Micro copy
It is the copy that seeks to facilitate or improve a user's experience on a website, application or digital product, using easy and understandable words, following a logical and intuitive flow, guiding them at all times so that they know what action they are performing and what step follows next.
Duties of a copywriter
Now that we know what a copywriter is and the types that exist, let's find out what they do. The work of a creative writer consists, among other things, of:
Meet with the brand or company's business team to learn in detail about its objectives and the product or service that it wants to promote for this purpose.
Conceptualize a marketing message or campaign.
Offer new and different ideas when a project is stuck.
Research your target audience and your competition: who they are, what channels they use, how they express themselves, etc.
Develop the company or brand's content plan.
Define the communication style.
Conduct a study of the most commonly used keywords in search engines.
Write, structure and edit texts to adapt them to the format and/or channel to be used.
Review and correct texts at all levels: style, grammar, spelling, etc.
Optimize texts for search engines (SEO writing).
Everything you need to be a good copywriter
Organize yourself well and know how to take advantage of that moment of the day when you are most productive and most inspired.
Write correctly, without spelling or grammatical errors.
Communicate with your audience in a captivating and compelling way, writing specifically for them. You not only have to be able to capture the reader's interest through your words, hook them, but also get them to remember the message and convince them to take action.
Be original in form and content, but without losing sight of business objectives.
Stay up to date on everything that surrounds the world of digital marketing (concepts, platforms, formats, etc.).
You should have some knowledge of SEO, not necessarily the more technical aspects, but you should at least master keyword research and its use in texts.
Knowing the basics of UX. Adapting the language of the content so that the website or app is clearer and easier to use and structuring it by giving priority to the most relevant information will not only have an impact on ensuring that your users satisfy their needs without dying in the attempt, but will also help achieve the objectives of the business plan.
Many of these skills and abilities are acquired with appropriate training such as that offered by the European University. In our academic offering you will find numerous qualifications that will help you become a good copywriter, such as, for example, the degree in Journalism , the degree in Audiovisual Communication or the degree in Marketing .
To do this, it relies on the use of different formats and channels , both online and offline: web pages, e-mail campaigns, brochures and catalogues, product sheets, advertisements, social networks, e-books, blog articles, applications or videos, among others.
Although the main mission of this person is to facebook database promote a company, a product, a service or an idea , all of this also has an intention behind it, it is done in search of a specific action such as, for example:
Make a brand known.
Changing the image that customers have of a brand.
Attract a larger audience.
Get a user to subscribe to the newsletter or our information bulletin.
Achieve positive reviews and recommendations for our products or services.
To retain a customer.
Influence a consumer's purchasing decision process .
Sign up for an event.
Sell a product or service.
Etc.
Types of copywriter
There are many and varied copywriter profiles. Even so, we will tell you below some of the most requested by companies today:
Direct response copywriter / Direct response copy
It uses persuasive writing to obtain an immediate response from users or the audience, such as: selling, capturing a lead, getting a new subscription, etc.
Creative copywriter / Creative copy
The main objective of this specialist is to position a brand in the market, making it a benchmark in its sector.
SEO copywriter
This type of creative writer is responsible for writing content following certain strategies to position it in Internet search engines, that is, placing it in the top positions of Google results.
Marketing copywriter
Use words to connect with consumers, influence their needs and close sales.
Technical copywriter / Technical copy
These are copywriters who are specialized in a specific market niche and have the ability to create content for a very specific audience.
UX copywriter / Micro copy
It is the copy that seeks to facilitate or improve a user's experience on a website, application or digital product, using easy and understandable words, following a logical and intuitive flow, guiding them at all times so that they know what action they are performing and what step follows next.
Duties of a copywriter
Now that we know what a copywriter is and the types that exist, let's find out what they do. The work of a creative writer consists, among other things, of:
Meet with the brand or company's business team to learn in detail about its objectives and the product or service that it wants to promote for this purpose.
Conceptualize a marketing message or campaign.
Offer new and different ideas when a project is stuck.
Research your target audience and your competition: who they are, what channels they use, how they express themselves, etc.
Develop the company or brand's content plan.
Define the communication style.
Conduct a study of the most commonly used keywords in search engines.
Write, structure and edit texts to adapt them to the format and/or channel to be used.
Review and correct texts at all levels: style, grammar, spelling, etc.
Optimize texts for search engines (SEO writing).
Everything you need to be a good copywriter
Organize yourself well and know how to take advantage of that moment of the day when you are most productive and most inspired.
Write correctly, without spelling or grammatical errors.
Communicate with your audience in a captivating and compelling way, writing specifically for them. You not only have to be able to capture the reader's interest through your words, hook them, but also get them to remember the message and convince them to take action.
Be original in form and content, but without losing sight of business objectives.
Stay up to date on everything that surrounds the world of digital marketing (concepts, platforms, formats, etc.).
You should have some knowledge of SEO, not necessarily the more technical aspects, but you should at least master keyword research and its use in texts.
Knowing the basics of UX. Adapting the language of the content so that the website or app is clearer and easier to use and structuring it by giving priority to the most relevant information will not only have an impact on ensuring that your users satisfy their needs without dying in the attempt, but will also help achieve the objectives of the business plan.
Many of these skills and abilities are acquired with appropriate training such as that offered by the European University. In our academic offering you will find numerous qualifications that will help you become a good copywriter, such as, for example, the degree in Journalism , the degree in Audiovisual Communication or the degree in Marketing .