Once you have the cover page in place, start with a presentation of your company. If we look at it, a proposal is just a detailed sales pitch. In the introductory part, present yourself in a credible way while selling your SEO services. As we progress further in the proposal, we will include the final deliverables and exact pricing.
A great introduction should:
Show your experience as an agency
Introduce the team that is working on the project
Keep it humble in the intro section. You don’t have poland telegram mobile phone number list to show off. Try not to take more than a couple of slides for this part. The client will lose interest if there is too much information about you. Ultimately, they just want to know how you can solve their problem.
3. SWOT Analysis
In SWOT (Strength-Weakness-Opportunity-Threat) Analysis , you will thoroughly analyze everything that is working in their current business plans. You need to find problems, hidden issues, areas where you can expand your keyword focus (where competitors don’t have a strong foothold), and areas that require more time and effort (where competitors are ahead of them).
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Let’s take an example of a fictional company called ProTool Shop . Now, ProTool Shop has been operating in the local market for over a decade, but last year it decided to expand its business digitally.
ProTool Shop, however, is not showing up for relevant searches with local intent. They are publishing good quality content that is nowhere near the top of the first page. What is even worse for them is that their competitors' content, which lacks quality, is at the top of the rankings.
Also, the ProTool Shop website is not fully optimized. Aside from the home page and the main service pages, most pages have some issues. The reporting software reports duplicate content on the site.
