5 Recommended software for product management
Posted: Wed Dec 11, 2024 4:08 am
Introduction
As we know that you will be applying for this vacancy in the future, we have developed a complete guide to make your job easier. This is the third post about the position:
What is a Product Manager?
4 essential skills for the position.
5 recommended software for product management . (This post)
5 KPIs that measure professional success.
5 questions to ask when interviewing your candidates.
In this post we share with you the recommended software for product management , its description, usefulness for the position, as well as its benefits and disadvantages.
1. Mixpanel (Product Analysis Software)
Mixpanel logo
Product Analysis Software shows users' interactions with the product. This includes data on visits, registrations on the platform and actions performed per session. In addition, it has functionalities for implementing tests and generating interaction reports.
Mixpanel is an analytics platform that collects product information. It captures and identifies usage trends and understands user behavior in real time. It provides insights focused on increasing customer retention rates by implementing platform improvements.
A Product Manager uses this software to analyze the behavior and interaction of users with the product. In this way, he or she knows how much time customers spend on the platform, the actions they perform most frequently, and the functionalities they use the least. In this way, he or she knows how to maximize the value delivered to the customer through the product.
Benefits of using this software are:
Generate reports on user interaction, platform performance, user behavior, logs.
Integration with data collection platforms such as Segment.
It has options for creating and implementing A/B tests.
Some disadvantages of the software are:
The platform is slow when processing a large amount of data.
Manual configuration/coding is required for higher accuracy in metrics.
It does not have an efficient customer support service.
2. Launch Darkly (Feature Management Software)
Launch Darkly Logo
Feature Management Software facilitates the implementation of new functionalities in the product. It dynamically controls those features that are in the testing or improvement phase, thus enabling the progressive delivery of new functionalities to the end user.
Launch Darkly is a software that manages product functionalities quickly and reliably. It makes it easy to implement changes to the product without the need for end users to view them. This helps IT teams perform tests without disrupting the platform's functionality.
A Product Manager uses this tool to test functionalities that are still in the development or testing phase, ensuring that they meet the expected usability standards and guaranteeing the launch of a product that meets customer expectations.
Benefits of using this software are:
Measures the performance of the functionalities implemented in the final product.
Segment features according to the plan purchased by users.
Ability to implement A/B testing.
Automation of the launch of new features.
Some disadvantages of the software are:
The software has a steep learning curve. It requires practice.
The analysis reports provided contain limited information.
Some features require a premium subscription.
Do you need to recruit a
Product Manager
?
Use our job description to attract your candidates.
Get to know them
Job Descriptions
3. Jira (Project Management Software)
Jira logo
Project Management Software is a platform dedicated to planning, scheduling and managing changes in projects. It allows the assignment of roles, tasks and delivery times. In this way, it efficiently organizes team workflows.
Jira is a tool focused on planning and developing business projects. It allows for cost control, budget management, document storage, and monitoring of the platform's quality. It also encourages communication and coordination among collaborators.
A Product Manager uses Jira to plan and manage the work of the IT team. He/she establishes the tasks, time, and resources required for the product development process. In doing so, he/she ensures on-time delivery of the functionalities required by internal and external customers.
Benefits of using this software are:
Tracking events, closures, updates and tasks for each collaborator.
The platform amplifies its functionalities through additional applications offered by the brand.
It has integration with tools such as Figma, Lucidchart, GitHub, Slack, Launch Darkly, among others.
Some disadvantages of the software are:
The reports it generates are not downloadable.
According to user opinions, it is a platform that would work better if implemented in the cloud.
It has an interface that is complex for new users. Training is required.
Keep enjoying our content
Get the PDF version of this post and read it wherever you want
[email protected]
Join Aira's newsletter to receive tips on job interviews and HR.
4. Segment (Customer Data Platform)
Segment Logo
Customer Data Platforms (CDPs) manage and collect chinese overseas asia phone number data user data from different sources. They have the ability to create profiles of each customer from the information they obtain. Basically, they generate a database of the product's users.
Segment retrieves and stores data from each of the users who interact with a platform. In this way, it centralizes the information that is fed to marketing, sales and analytics tools. In addition, it has the capacity to clean and transform data.
A Product Manager collects information about user behavior with this tool. He obtains data on the number of sessions started, new customer registrations, transaction history and actions taken. With this information, he analyzes the areas for improvement and optimization of the product.
Benefits of using this software are:
Integration with tools such as Mixpanel, Google Analytics, Pendo, Tableau, Launch Darkly, among others.
Collects and provides information in real time.
It has documentation that facilitates its use and understanding.
Some disadvantages of this software are:
The cost of the platform increases according to the number of users tracked per month.
It does not have a data visualization functionality.
Event tracking scheduling is only included in your business package.
5. SimilarWeb (Competitive Intelligence Tool)
Similarweb logo
Competitive Intelligence Tools are platforms focused on market analysis. They display data on brand positioning, products offered, new technologies and potential customers. This allows companies to find a competitive advantage in their segment.
SimilarWeb provides data on companies around the world. It shows information on market trends, technologies implemented in digital products, people's preferences, among other issues. With this, companies identify threats and opportunities in the market.
A Product Manager identifies areas of opportunity in the market through this tool. He or she recognizes ideas about new functionalities, development risks, technologies used by the competition, among other aspects. In this way, he or she obtains information to improve the product during its life cycle.
Benefits of using this tool are:
They have competitive, market and audience analysis functions.
Track market demand.
It has international coverage of any major product on the market.
Some disadvantages of the tool are:
Information on industries and companies takes time to update.
Lack of clear instructions on the operation and use of the platform.
Prices that are not accessible to all types of companies.
Conclusion
Now you have information about the type of software a Product Manager uses. Keep this in mind in your next recruitment and selection process. Remember, get to know the tools that allow your collaborators to develop their functions.
We recommend that you continue reading about the topic. Here are the other related posts:
What is a Product Manager?
4 essential skills for the position.
5 recommended software for product management . (This post)
5 KPIs that measure professional success.
5 questions to ask when interviewing your candidates.
If you want to recruit your next Product Manager 100% online, now is the best time to start a free pilot with Aira and update your recruiting tools. Schedule a call with us!
As we know that you will be applying for this vacancy in the future, we have developed a complete guide to make your job easier. This is the third post about the position:
What is a Product Manager?
4 essential skills for the position.
5 recommended software for product management . (This post)
5 KPIs that measure professional success.
5 questions to ask when interviewing your candidates.
In this post we share with you the recommended software for product management , its description, usefulness for the position, as well as its benefits and disadvantages.
1. Mixpanel (Product Analysis Software)
Mixpanel logo
Product Analysis Software shows users' interactions with the product. This includes data on visits, registrations on the platform and actions performed per session. In addition, it has functionalities for implementing tests and generating interaction reports.
Mixpanel is an analytics platform that collects product information. It captures and identifies usage trends and understands user behavior in real time. It provides insights focused on increasing customer retention rates by implementing platform improvements.
A Product Manager uses this software to analyze the behavior and interaction of users with the product. In this way, he or she knows how much time customers spend on the platform, the actions they perform most frequently, and the functionalities they use the least. In this way, he or she knows how to maximize the value delivered to the customer through the product.
Benefits of using this software are:
Generate reports on user interaction, platform performance, user behavior, logs.
Integration with data collection platforms such as Segment.
It has options for creating and implementing A/B tests.
Some disadvantages of the software are:
The platform is slow when processing a large amount of data.
Manual configuration/coding is required for higher accuracy in metrics.
It does not have an efficient customer support service.
2. Launch Darkly (Feature Management Software)
Launch Darkly Logo
Feature Management Software facilitates the implementation of new functionalities in the product. It dynamically controls those features that are in the testing or improvement phase, thus enabling the progressive delivery of new functionalities to the end user.
Launch Darkly is a software that manages product functionalities quickly and reliably. It makes it easy to implement changes to the product without the need for end users to view them. This helps IT teams perform tests without disrupting the platform's functionality.
A Product Manager uses this tool to test functionalities that are still in the development or testing phase, ensuring that they meet the expected usability standards and guaranteeing the launch of a product that meets customer expectations.
Benefits of using this software are:
Measures the performance of the functionalities implemented in the final product.
Segment features according to the plan purchased by users.
Ability to implement A/B testing.
Automation of the launch of new features.
Some disadvantages of the software are:
The software has a steep learning curve. It requires practice.
The analysis reports provided contain limited information.
Some features require a premium subscription.
Do you need to recruit a
Product Manager
?
Use our job description to attract your candidates.
Get to know them
Job Descriptions
3. Jira (Project Management Software)
Jira logo
Project Management Software is a platform dedicated to planning, scheduling and managing changes in projects. It allows the assignment of roles, tasks and delivery times. In this way, it efficiently organizes team workflows.
Jira is a tool focused on planning and developing business projects. It allows for cost control, budget management, document storage, and monitoring of the platform's quality. It also encourages communication and coordination among collaborators.
A Product Manager uses Jira to plan and manage the work of the IT team. He/she establishes the tasks, time, and resources required for the product development process. In doing so, he/she ensures on-time delivery of the functionalities required by internal and external customers.
Benefits of using this software are:
Tracking events, closures, updates and tasks for each collaborator.
The platform amplifies its functionalities through additional applications offered by the brand.
It has integration with tools such as Figma, Lucidchart, GitHub, Slack, Launch Darkly, among others.
Some disadvantages of the software are:
The reports it generates are not downloadable.
According to user opinions, it is a platform that would work better if implemented in the cloud.
It has an interface that is complex for new users. Training is required.
Keep enjoying our content
Get the PDF version of this post and read it wherever you want
[email protected]
Join Aira's newsletter to receive tips on job interviews and HR.
4. Segment (Customer Data Platform)
Segment Logo
Customer Data Platforms (CDPs) manage and collect chinese overseas asia phone number data user data from different sources. They have the ability to create profiles of each customer from the information they obtain. Basically, they generate a database of the product's users.
Segment retrieves and stores data from each of the users who interact with a platform. In this way, it centralizes the information that is fed to marketing, sales and analytics tools. In addition, it has the capacity to clean and transform data.
A Product Manager collects information about user behavior with this tool. He obtains data on the number of sessions started, new customer registrations, transaction history and actions taken. With this information, he analyzes the areas for improvement and optimization of the product.
Benefits of using this software are:
Integration with tools such as Mixpanel, Google Analytics, Pendo, Tableau, Launch Darkly, among others.
Collects and provides information in real time.
It has documentation that facilitates its use and understanding.
Some disadvantages of this software are:
The cost of the platform increases according to the number of users tracked per month.
It does not have a data visualization functionality.
Event tracking scheduling is only included in your business package.
5. SimilarWeb (Competitive Intelligence Tool)
Similarweb logo
Competitive Intelligence Tools are platforms focused on market analysis. They display data on brand positioning, products offered, new technologies and potential customers. This allows companies to find a competitive advantage in their segment.
SimilarWeb provides data on companies around the world. It shows information on market trends, technologies implemented in digital products, people's preferences, among other issues. With this, companies identify threats and opportunities in the market.
A Product Manager identifies areas of opportunity in the market through this tool. He or she recognizes ideas about new functionalities, development risks, technologies used by the competition, among other aspects. In this way, he or she obtains information to improve the product during its life cycle.
Benefits of using this tool are:
They have competitive, market and audience analysis functions.
Track market demand.
It has international coverage of any major product on the market.
Some disadvantages of the tool are:
Information on industries and companies takes time to update.
Lack of clear instructions on the operation and use of the platform.
Prices that are not accessible to all types of companies.
Conclusion
Now you have information about the type of software a Product Manager uses. Keep this in mind in your next recruitment and selection process. Remember, get to know the tools that allow your collaborators to develop their functions.
We recommend that you continue reading about the topic. Here are the other related posts:
What is a Product Manager?
4 essential skills for the position.
5 recommended software for product management . (This post)
5 KPIs that measure professional success.
5 questions to ask when interviewing your candidates.
If you want to recruit your next Product Manager 100% online, now is the best time to start a free pilot with Aira and update your recruiting tools. Schedule a call with us!