Use these useful insights to

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Taking the above-mentioned clothing brand as an example, AIRIS can centrally integrate the data from all channels of the brand into one platform, so that users' purchasing motivations, behavioral preferences, and decision-making tendencies can be clearly presented, helping marketers more accurately understand what each customer wants to buy. commodity.

Challenge #2: Generate insights and act quickly
The value of data lies in the insights marketers can derive from it. Once the data has been integrated and customer profiles have been created, the next step is to capture and act on actionable insights.

Audience segmentation: Based on the interests and preferences of afghanistan whatsapp phone number data existing and potential customers, segment the entire audience into different audience groups for precise marketing target setting

Personalization: Provide personalized interactive content for each customer to create a deeply rooted and memorable experience to improve conversion rates.



Attribution: Understand which touchpoints drive the most campaign results to optimize your marketing strategy

The faster marketers can gain insights and take immediate, actionable action, the higher their chances of driving conversions and closings. Especially before important festival promotions, every second counts. Marketers rely on customer data platforms that can quickly generate insights to continuously obtain the latest information about customer preferences so that they can take prompt marketing actions.