Strategic marketing: How is it applied within a company?
Posted: Wed Dec 11, 2024 3:20 am
Marketing is not only a tool for promoting products or services within a company, it is also capable of creating value and brand positioning within a market. Strategic marketing, on the other hand, is capable of anticipating trends or market reactions.
If you are interested in the world of marketing and how the actions and strategies carried out in companies impact, the Double Degree in Business Administration and Marketing in overseas chinese in europe data Valencia or the Canary Islands from the European University will train you to be able to respond to work challenges from two closely related perspectives: marketing and business.
What is strategic marketing?
Strategic marketing is a branch of marketing based on data analysis and concepts used by the company to establish long-term directions and objectives and identifying market opportunities and some emerging niches.
The market is studied, as are its trends, direct and indirect competition, and the actions that the company will take.
This type of strategy is mainly used for:
Plan the path to achieving goals.
Justify and give value to the company.
Analyze the market.
Define brand identity and positioning.
Characteristics of strategic marketing
Below we indicate the main characteristics of strategic marketing:
Long-term work : objectives are set that last over time, developing competitive advantages that are sustainable in the market.
Analytical approach : focused on the study of data and research to better understand the market, consumer behavior and competitors.
Complete vision : integrates all aspects of the company and takes them into account, including prices, distribution, brand identity, among others.
Clear objectives : clear and measurable objectives are set.
Identify opportunities : constant search for new opportunities and expansion options.
Interdepartmental coordination : refers to the work and collaboration that must exist between the different areas of the company.
Differentiation : seeks to ensure that the value proposition clearly differentiates itself from the competition.
Evaluation : strategies are continuously monitored, making necessary modifications to achieve objectives.
Customer-oriented : attempts to understand the consumer by offering solutions that generate satisfaction and value.
Applications of strategic marketing
These are some of the most common applications of strategic marketing in the business world.
Launching new products : demand and opportunities are identified in addition to analyzing the market and potential competitors.
Entering new markets : market studies are carried out, possible product/service adaptations are made and geographical and cultural analyses are carried out.
Rebranding : used to reposition a product or service. It plans how to make the transition by attracting new segments and maintaining the value proposition.
Customer loyalty : consumer behavior is analyzed in detail, developing strategies that grow the relationship with the customer in the long term.
Digitalization : refers to the digital strategy, knowing the online behavior of the target audience , being able to measure the ROI (return on investment) of digital campaigns, among other actions.
Unlike operational marketing , strategic marketing is based on long-term procedures and research and data analysis prior to taking any action.
There are many career opportunities in marketing and advertising where you can work. The European University offers a wide variety of Marketing degrees where you can choose the branch or type of marketing that you like best for the working world, as well as double degrees in Business Administration if you are interested in doing a double university degree.
If you are interested in the world of marketing and how the actions and strategies carried out in companies impact, the Double Degree in Business Administration and Marketing in overseas chinese in europe data Valencia or the Canary Islands from the European University will train you to be able to respond to work challenges from two closely related perspectives: marketing and business.
What is strategic marketing?
Strategic marketing is a branch of marketing based on data analysis and concepts used by the company to establish long-term directions and objectives and identifying market opportunities and some emerging niches.
The market is studied, as are its trends, direct and indirect competition, and the actions that the company will take.
This type of strategy is mainly used for:
Plan the path to achieving goals.
Justify and give value to the company.
Analyze the market.
Define brand identity and positioning.
Characteristics of strategic marketing
Below we indicate the main characteristics of strategic marketing:
Long-term work : objectives are set that last over time, developing competitive advantages that are sustainable in the market.
Analytical approach : focused on the study of data and research to better understand the market, consumer behavior and competitors.
Complete vision : integrates all aspects of the company and takes them into account, including prices, distribution, brand identity, among others.
Clear objectives : clear and measurable objectives are set.
Identify opportunities : constant search for new opportunities and expansion options.
Interdepartmental coordination : refers to the work and collaboration that must exist between the different areas of the company.
Differentiation : seeks to ensure that the value proposition clearly differentiates itself from the competition.
Evaluation : strategies are continuously monitored, making necessary modifications to achieve objectives.
Customer-oriented : attempts to understand the consumer by offering solutions that generate satisfaction and value.
Applications of strategic marketing
These are some of the most common applications of strategic marketing in the business world.
Launching new products : demand and opportunities are identified in addition to analyzing the market and potential competitors.
Entering new markets : market studies are carried out, possible product/service adaptations are made and geographical and cultural analyses are carried out.
Rebranding : used to reposition a product or service. It plans how to make the transition by attracting new segments and maintaining the value proposition.
Customer loyalty : consumer behavior is analyzed in detail, developing strategies that grow the relationship with the customer in the long term.
Digitalization : refers to the digital strategy, knowing the online behavior of the target audience , being able to measure the ROI (return on investment) of digital campaigns, among other actions.
Unlike operational marketing , strategic marketing is based on long-term procedures and research and data analysis prior to taking any action.
There are many career opportunities in marketing and advertising where you can work. The European University offers a wide variety of Marketing degrees where you can choose the branch or type of marketing that you like best for the working world, as well as double degrees in Business Administration if you are interested in doing a double university degree.