Leesa sends an email at usages of our phone number list the beginning of the promotion and another email near the end of the promotion. Members who do not purchase will receive a special gift:
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This email sequence is an example of a well-designed campaign to push people into the conversion funnel. You should develop similar email marketing sequences and promotions.
5. Create conversions with a strong offer
Getting people to move down your conversion funnel requires getting them to take action. To get them to take action, you need to convince them that the offer you've created fills their need. That offer could be an incentive you give people to join your email list, a bonus you give them when they make a purchase, a sale price on a product, or something else entirely.
You also need to consider the sales copy you use to generate that conversion. Your sales copy needs to engage your readers and make them understand the value of taking action.
Check out Lifestraw for example:
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Their sales pages are designed for conversion. Here are just a few things they try to do to drive potential customers to their customers:
Specify the benefits list before the buy button.
Capture the person they are going to be with the right image.
Use social evidence in the form of ratings
Added their USP – “One purchase = one year of clean water for one child”
It’s important to make sure you’re trying to push your audience down the conversion funnel at each touchpoint, which involves optimizing your pages and having relevant CTAs for conversion.
6. Test your channels
To start analyzing the performance of your funnels, you’ll need to collect data and analyze the relevant data. You should look at how people engage with your content and where those conversion points occur. For example, with Right Inbox, we have great content like “ How to create a new Gmail address ”.
This type of content generates a lot of traffic and a few sales opportunities, then we push our visitors further down the funnel by sharing relevant content with email subscribers and other strategies.
We use tools like Google Analytics and others to track customer interactions at every touchpoint. You should take the same approach for your business.
With effective monitoring, you can identify opportunities to improve conversion rates across your channels. Further improvements will help generate more sales opportunities and customers for your business.
Bottom line
This guide covers how to create a conversion funnel. Building an effective conversion funnel starts with understanding your customer journey. Then you build on that by filling in content gaps, developing relationships with your audience across marketing channels, optimizing conversions, and tracking results.
Take the time to build a sales funnel that meets your target audience’s needs and business goals. Creating an effective conversion funnel won’t happen overnight. However, when everything goes smoothly, you’ll be glad you made the necessary investment.
