United States will use the Internet to shop

[mim022]

Brand awareness can also influence consumers’ perceived risk assessment and their confidence in the purchase decision, due to familiarity with the brand and its characteristics."[38]Recent trends show that businesses and digital marketers are prioritizing brand awareness, focusing more on their digital marketing efforts on cultivating brand recognition and recall than in previous years. This is evidenced by a 2019 Content Marketing Institute study, which found that 81% of digital marketers have worked on enhancing brand recognition over the past year.


[39]Another Content Marketing Institute survey revealed cocos islands keeling email list 150000 contact leads that 89% of B2B marketers now believe improving brand awareness to be more important than efforts directed at increasing sales.[40]Increasing brand awareness is a focus of digital marketing strategy for a number of reasons:The growth of online shopping. A survey by Statista projects 230.5 million people in the , compare, and buy products by 2021, up from 209.



6 million in 2016.[41] Research from business software firm Salesforce found that 87% of people began searches for products and brands on digital channels in 2018.[42]The role of digital interaction in customer behavior. It’s estimated that 70% of all retail purchases made in the U.S. are influenced to some degree by an interaction with a brand online.[43]The growing influence and role of brand awareness in online consumer decision-making: 82% of online shoppers searching for services give preference to brands they know of.