Let us illustrate the concept of EVC through a few examples:
Posted: Tue Dec 10, 2024 10:38 am
Practical application of EVC (Economic Value of Customer)
App install campaign: A mobile game developer ran video ads on YouTube. One user watched 15 seconds of the 30-second skippable ad and then installed the game two days later. This will count as an EVC.
E-commerce promotion: An online retailer promoted a promotion through video ads on the Google Display Network. A viewer watches the entire 8-second video ad and makes a purchase on the website the next day, generating an EVC.
B2B lead generation: A software company uses video list of bulgaria whatsapp phone numbers advertising to generate leads. A potential customer who watches 12 seconds of the 20-second ad and fills out a contact form on the company's website during the attribution period counts as one EVC.
Implement EVC (Economic Customer Value) in marketing strategies
To get the most out of EVC, consider the following suggestions:
Optimize video content: Create engaging video ads that encourage viewers to watch for at least 10 seconds.
Set the appropriate attribution period: Adjust the conversion period based on your campaign type and goals. For example, website conversions typically have a 3-day attribution period, while app installs have a 2-day attribution period.
Analyze EVC data: Use insights gained from EVC metrics to improve your video advertising strategy and improve overall campaign performance.
App install campaign: A mobile game developer ran video ads on YouTube. One user watched 15 seconds of the 30-second skippable ad and then installed the game two days later. This will count as an EVC.
E-commerce promotion: An online retailer promoted a promotion through video ads on the Google Display Network. A viewer watches the entire 8-second video ad and makes a purchase on the website the next day, generating an EVC.
B2B lead generation: A software company uses video list of bulgaria whatsapp phone numbers advertising to generate leads. A potential customer who watches 12 seconds of the 20-second ad and fills out a contact form on the company's website during the attribution period counts as one EVC.
Implement EVC (Economic Customer Value) in marketing strategies
To get the most out of EVC, consider the following suggestions:
Optimize video content: Create engaging video ads that encourage viewers to watch for at least 10 seconds.
Set the appropriate attribution period: Adjust the conversion period based on your campaign type and goals. For example, website conversions typically have a 3-day attribution period, while app installs have a 2-day attribution period.
Analyze EVC data: Use insights gained from EVC metrics to improve your video advertising strategy and improve overall campaign performance.