If you are interested in this field, with the Master in Marketing from the European University and its online modality you will learn, among other things, how to create a marketing plan from scratch, as well as the latest tools in data analysis, neuromarketing and Generative AI.
Operational marketing is responsible for managing the four Ps of the marketing mix : product, price, distribution and promotion. All operational marketing actions are overseas chinese in canada data aimed at achieving measurable and concrete results. There is continuous monitoring of the actions, which allows immediate adjustments to be made in case the expected results are not being obtained.
Functions and applications of operational marketing
Operational marketing focuses on the execution of marketing strategies through various tactical actions.
Product development and management
They are the actions necessary for a product or service to reach the market effectively and satisfy customer needs.
Product adaptation: Once a product is developed, operational marketing adjusts its features to the needs of the market. For example, a food company might modify the recipe of a product to make it healthier and appeal to a health-conscious consumer segment.
New product launches: These are tactical actions to introduce a new product to the market, such as launch events and promotional content. For example, an enterprise software company participating in a technology fair by organizing live demonstrations of its new product.
Price fixing
It involves setting the appropriate price for products and services, considering both profitability and competitiveness in the market.
Pricing strategies: Operational marketing applies strategies such as penetration pricing (offering a low initial price to quickly attract customers) or premium pricing (for high-quality products). For example, a technology company might set a high price for a luxury smartphone , positioning it as an exclusive product.
Discount and promotion policy: temporary discounts or promotions are implemented to encourage sales. A common example is offers during events such as Black Friday .
Distribution management
It focuses on ensuring that products reach consumers in the most efficient and convenient way possible.
Selection of distribution channels: the most effective channels are chosen to bring products to the final consumer. For example, a company that decides to sell its products online to be able to cross its borders, through international marketing strategies .
Logistics and supply chain: Operational marketing makes sure that logistics run smoothly. This includes inventory management and supply chain planning to avoid stockouts , such as in a fashion company that needs to keep its inventory up to date on a seasonal basis.
