In addition to these minor updates, they will also implement major updates from time to time. Google announces major algorithm change These larger updates, called Core Updates, usually change search rules. This can radically change how your website ranks in Google. One particularly devastating update is thought to have cost Leaf Group formerly Demand Media, Inc . million in lost website traffic. Simply put, Google may penalize you if your website does not comply with the new Core Update rules.
Therefore, whenever they release an update, it is list of colombia cell phone numbers best to readjust your SEO plan accordingly. When you change direction or introduce new products and services Are you considering repositioning your brand, launching a new product type or offering a new service? If the answer is yes, you will need to update your SEO plan. Here's why. Let's say you run a skincare brand and to date you've only sold moisturizers.
As your business grows, you add shampoo to your catalog. If you don’t update your SEO plan to account for the new product type, you could miss out on a lot of traffic for shampoo-related search terms. Similarly, repositioning your brand or offering a new service can open up a wealth of new search term opportunities. And all of these possibilities need to be factored into your SEO plan.
Of course, not factoring these potential new circumstances into your plan could mean continuing business as usual. But you will definitely miss out on growth opportunities. How often should I update my SEO strategy? We’ve covered the must-have and must-have times to update your SEO plan above. However, if you are truly looking for SERP success, you need to update your SEO plan at least every months.
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