Nowadays, users are faced with a lot of information, which needs to be complemented with other types of formats to stand out from the rest. They must also adapt to the new behavior of people, so that they can ultimately find your brand on the platform they are on. Podcasts are a good option.
InboundCycle reveals some data that serves to support the idea that Podcasting is innovative content, with which the message can be delivered to users in an attractive way. “Every gambling data philippine minute of every day, Americans consume a whopping 18 million megabytes through wireless devices. Nearly 7 million videos are played on Snapchat, 216,000 photos are shared on Facebook, more than 3.5 million text messages are sent, and Siri answers 99,000 queries.”
What is a Podcast?
At Postedin they tell us that a podcast is an agile, direct and economical way of communicating. It consists of an audio of approximately 30 minutes to 1 hour, in which a topic is discussed in an entertaining way. Users can access it via streaming or download it to listen to it at any time.
«Podcasts were originally intended as audio blogs, but that is no longer the case. Websites such as ESPN, the BBC, Newsweek and news anchors have podcasts available for download and listening.» Wikipedia
Podcasting in your Inbound Marketing strategy
This tool can be linked to an Inbound Marketing strategy. At Mauna Media we share with you the e-Book: Step-by-step guide to implement Inbound Marketing in your Company. You can download it here .
«Incorporating audio into your online marketing strategy is a winning decision if you want to leave anonymity behind once and for all. Say goodbye to frustrating invisibility on the internet and start climbing the ranks over your competition.» InboundCycle
Podcasting in your Inbound Marketing strategy helps you develop your own style
Giving your brand a tone of voice makes you unique and unmatched, it gives it personality and this type of content is usually more attractive to users. They feel like they are interacting on an equal footing or even seeing themselves reflected and identified with the brand's personality.
Unlike other media, podcasts bring users closer together.
What content to publish in podcast?
You can start with the content you already have published on your blog, and taking it to the audio or video platform will position you on the new channel with content you already know and manage. Periodically review the statistics and define what your audience likes the most and create new content.
Define your voice type, practice as many times as you like and try to use a fresh and pleasant tone.
You will attract a different type of audience
Attracting new people allows you to open new doors in the markets, find out which other people might like your product and giving those who don't like written content a new alternative that makes it more accessible will make all the difference.
Podcasting and high ROI
With Podcasts you get a high Return on Investment because their cost is low and they require little investment. “Audio content is easier to monetize, there are currently many companies interested in advertising their products in podcasts that are aimed at a target audience similar to their own or you can do so indirectly by recommending your own products or through an affiliate system,” Postedin points out .
Turning your brand into an influencer
Coming out of anonymity and turning your brand into a reference for people looking for information about what you offer is possible. Thanks to Podcasts, you can turn your brand into a specialist and reference on the topic or content you deliver to users.
For example, if you sell leather products, you could be a reference in the manufacturing, the knowledge of the history, the quality of your products. Anything that could be relevant to the user and lead them to purchase.
Attract organic traffic
Conventional social networks are focused on paid traffic or advertising campaigns, Podcasts allow you to observe the behavior of your organic audience, what they like and how to attract more and more people. “Podcast hosting platforms open the doors to the thousands of users they have and guarantee a considerable improvement in traffic to your website. They function as sound social networks, where users can search for podcasts of interest, follow them and interact with them,” Postedin reflects on its website.
