Popular Trends in B2B Marketing
Account-based marketing (ABM) – focusing the company’s promotional activities on specific and key business clients, rather than on a broad group of recipients.
Personalization of communication – adapting content and offers to the individual preferences of potential customers;
Video marketing – using videos and animations to present valuable information and engage users;
Influence marketing – partnering with industry experts who create content related to the market segment you operate in, giving you access to potential customers.
The Future of B2B Marketing and the malaysia telemarketing list Development of Digital Technologies
The development of new technologies influences the way companies conduct their marketing activities. Below are selected areas in which digital technology influences B2B marketing:
Big data and analytics – using advanced tools that help analyze and make better marketing decisions.
Marketing automation – automation in the area of lead acquisition, analysis of action results or lead nurturing.
Artificial Intelligence – provides assistance in optimizing marketing activities, e.g. creating personalized content and analyzing data;
Virtual reality (VR) and Augmented reality (AR) – virtual and augmented reality technology helps create interactive and engaging experiences for audiences, which attracts them to a given brand/product/service.
Competitive Analysis and B2B Marketing Strategy
Analyzing what your competitors are doing makes it easier to find and understand your place in the market. At the same time, it's a good way to compete with other companies.
In B2B, competitive analysis can help you:
identifying the strengths and weaknesses of competitors , which allows you to use this information to optimize your own activities;
finding gaps in the market that can be exploited to create a unique value proposition (UVP) .
monitoring competitors’ activities to quickly respond to changes and adapt to your own marketing strategy;
making better decisions based on competitors’ successes and failures, which can help you avoid making the same mistakes and benefit from proven solutions.
It is worth following the changing trends and technologies used in B2B marketing. Thanks to them, you can gain an advantage over the competition, or at least not lose customers to other companies that have implemented new technologies in their companies.
