We'll explain a little bit: about 10 years ago, the arrival of social media promised to be the panacea for sales for companies. Certainly, organic content reached brands' audiences and conversations were transformed into sales without having to invest much, but over time this changed.
Once the networks were saturated, there came a time when, in order for your brand to appear before the eyes of your potential clients, you had to invest in promoted posts and organic content was no longer enough, so email marketing took back the prominence it had had before.
Since then, various situations have led to email gambling data malaysia marketing being maintained and filling the communication gaps left by social networks, content, segmentation and, of course, algorithms.
A little history of email marketing
A very old sales and communications tool, which is also formal and gives credibility. It is not a coincidence or whim that you prefer to open an email with a corporate domain to an email xyz
The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk of Digital Equipment Corporation. Thuerk sent an email promoting his company to about 400 people, leading to a huge spike in emails.
The trust that this communication channel gives to the audience that receives it meant that its use was boosted after the pandemic.
According to HubSpot , email marketers are sending 27% more emails than they were before coronavirus. Marketing platform LiveIntent recently released data showing that email newsletter engagement has also grown during the pandemic, with highest gains for email newsletters covering finance (43%), hard news (38%), and shopping (83%).
Email marketing is also a reliable source of information, marketers trust that it is a useful tool that generates profits, email marketing has been proven to work time and time again in terms of higher ROI and we can see this in the following statistics.
Statistics show that email marketing will be a trend in 2022
Learn the numbers that support why we say email marketing works in terms of higher Return on Investment (ROI).
Marketers who use targeted campaigns see up to a 760% increase in revenue. (Campaign Monitor, 2019)
78% of marketers have seen an increase in email engagement in the past 12 months (Not Another State of Marketing, 2020)
31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
59% of respondents say marketing emails influence their purchasing decisions. (SaleCycle, 2018)
59% of marketers say email is their biggest source of ROI. (Emma, 2018)
For every $1 spent, email marketing generates $32 in ROI. (Oberlo)
Email conversion rates are higher than social media, direct traffic, and search. (Smart Insights)
81% of companies say email drives customer acquisition and 80% drive retention. (Emarsys)
Email offers result in shoppers spending 138% more on their purchases. (Disruptive advertising)
Content for email marketing
What message should you communicate in email marketing? Defining this is necessary so that it doesn't look like a brochure that can be handed to you on the street. The important thing here is to give valuable information to the reader, the recipient of your email marketing.
Define what you want to tell, whether it is an exclusive offer, if you want to send a newsletter with information about your brand or if you just prefer to send a catalog with your products. Always remember that invasive advertising is rejected and that email marketing will serve to reach those you could not reach through other means.
What content to share, here are some ideas
Birthday emails can generate approximately 342% more revenue per email than your standard promotional emails. (Experian)
Personalized email marketing messages tend to generate an average ROI of 122%. (Instapage)
Personalized email subject lines have the potential to generate approximately 50% higher open rates than standard email subject lines. (Oberlo)
It is not the same to write in the subject: Learn about our offers as to “Be the first to discover the offers we have”.
The mere fact of differentiating that someone will receive information before another is already a hook.
Generate personalized content, try to call the person by their name, in fact you can look for tools to schedule the subject with the recipient's name, this will generate greater interest.
In 2022, the reality will be no different, as numbers and data are the only sure thing we have in digital marketing, and the trend is that email marketing will continue to be a safe business channel. Try it in your digital marketing strategy and tell us how it goes.
