Within sensory marketing we can establish 5 subcategories all belonging to a sense. In this way we have:
Visual marketing. This subcategory refers to all the images and visual aspects that can be added to your website, such as advertising, banners or videos.
Olfactory marketing. This subcategory is directly related to smell and although it can be complicated to sell an olfactory experience over the Internet, it is not impossible. This is where you must call upon belgium whatsapp number data 5 million your creativity and beat the competition. In addition, if you play your cards right, your clients are more likely to return.
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Marketing by touch. This subcategory is related to touch, i.e. the textures of boxes or business cards, of the materials of the product being sold, etc.
Taste marketing. This subcategory is one of the most important for all businesses related to flavors and food.
Auditory marketing. Here, sounds are paramount and this subcategory includes singles from commercials, the sound when opening or starting an application, playlists or podcasts on Spotify or YouTube, audiobooks and even the credits of a game or the song at the beginning of a television program.
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One of the main secrets of sensory marketing is that it is focused on the experiences that users have had, for example: their past, their emotions, experiences and even their imagination or future dreams.
Another secret of sensory marketing is that by using this type of marketing, memories will be generated in the client that, in the long run, will last longer in their memory and thus, the brand or business will be easier to remember.
