In what sense? The answer is simple: if you have identified who to address, you must also identify the problem for which users should search for you or be interested in you and your reality. The important thing is that the problem and the solution related to it are specific and relevant to your offer.
3. Be persuasive, but not too much!
Once you have identified your targets and objectives, you can focus on the actual content, that is, the solution you are going to offer your potential leads. How can you capture their attention and why should they choose you rather than your other competitors? Use the right keywords to attract and explain, be persuasive (but not too much), brief, concise and exhaustive. Remember that your goal is to provide a practical and specific solution to a specific problem
4. Choose the magnet that best suits your needs
At this point, you need to choose the magnet, or the most suitable estonia whatsapp number data 5 million format to insert your content. There are different types such as e-books, webinars, whitepapers, case studies, templates, etc. and each of them has specific characteristics and features indicated only for certain phases of the sales funnel . This means that different forms of content are more suitable and specific for the beginning of the purchasing process while others are more focused on conversion and the actual sale. Your choice will depend on your business needs.
5. Use pop-ups and banners
Once you have chosen the format of your content, all you have to do is attract the public's attention to your offer. The most widespread and used way is pop-ups and banners. Remember to take care of both the graphic aspect and the copywriting, integrating the call to action with a call-to-action with a button , in order to make clicking on the mouse cursor more tempting and "attractive".
6. Insert a landing page
Finally, don't forget to create a landing page dedicated to your lead magnet. The landing is a page with a contact form, which your potential leads can fill out with their email address or other contact information, to receive the premium content.
To recap (and conclude), using a lead magnet in your Lead Generation strategy is one of the most effective ways to attract and obtain targeted contacts. On the one hand, however, this tool cannot be used by everyone in the same way : each person must choose the content, formats and options that best suit their needs. But on the other hand, in order to work, it must be:
free
specific
relevant to your offer
concise, yet exhaustive
It must then offer real value, that is, offer something that is truly useful and relevant to those interested in the topics you cover, and something different from the competition, which can only be found from you.
