How to be visible on the web? How to use the main digital levers? How to manage your presence on social networks? How to create content for the main platforms? How to work with women database influencers? I decided to talk to you about it today by giving you this list of very good advice. Having had the opportunity to participate in the calendar, I also give you an excerpt from my testimony at the end of the article. You are of course invited to go to the site to discover them in full.
25 expert tips:
1. Think Strategy and Content by Thibaut Bernardin.
2. Use the “guides” function on Instagram by Flora Desbrosses.
3. Invest in online advertising by Jonathan Chan.
4. Take care of your Linkedin profile by Mehdi Bezzouine.
5. Choose the right social network by Zakaria Vuillemin.
6. Use the power of social networks by Joël Gaudeul.
7. Boost your audience with follow back by Arnaud Baechler.
8. Develop your presence on LinkedIn by Francis Mahut.
9. Take advantage of Twitter by Anthony and Maud Rochand.
10. Optimize your professional presence on social networks by Alban Jarry.
11. Work with influencers by Camille Jourdain.
12. Take care of your personal branding by Carina Cheklit.
13. Structure your advertising campaigns by Matthieu Raiffé.
14. Use Content Marketing by Tancrède d'Aspremont Lynden.
15. Monitor your online reputation by Maïlys Mas Garrido.
16. Reconcile digital and ecological footprint by Florent Favier.
17. Focus on search intent in Google by Anthony Barroux.
18. Exploit visual marketing by Mounir Moustahlaf.
19. Take care of your digital footprint by Mallys.
20. Use the “reactive” on Twitter by Erwan Sojae.
21. Work on your content for Google by Laurent Vermot-Gauchy.
22. Define a clear strategy for social networks by Pierre Cappelli.
23. Transform your employees into influencers by Florent Hernandez.
24. Optimize your Google My Business profile by Anne-Charlotte Bappel.
25. Launch a podcast for your brand by Thibault Tourvieille de Labrouhe.
Focus on my advice: work with influencers
Offer “value” partnerships to content creators. It is indeed preferable to call them “content creators”, 67% of influencers prefer to be called this way according to the recent Reech study . These creators receive a lot of partnership requests, we can even say that some are over-solicited. 81% of creators have made at least one partnership this year and 51% have received more requests than the previous year. Their choice will therefore focus on the most interesting and coherent partnerships:
Those which allow them in particular to share their passion (a motivation for 96% of creators), to make themselves known (63%), to promote another activity (60%) and of course to earn money (58%), but also to get a message across (55%).
Those which consist of publishing on their favorite social networks , Instagram mainly (cited by 94% of creators), far ahead of Facebook, YouTube, Twitter, Pinterest, and which require stories, an ephemeral format that 79% of creators use daily to survey their community for example.
Those who integrate a blog . We thought it was in decline but many creators launch their blog because it remains a privileged space of expression where they like to share their opinions and views. The blog is still in the top 3 of the favorite platforms!
Those that last over time . Creators are looking for long-term partnerships with a brand, recurring partnerships at 69%, ambassador partnerships at 55% and exclusive partnerships at 29%.
Those who promote quality products . Creators need to like the products, to believe in these products to recommend them to members of their community (65% refuse partnerships for this reason). They also need to appreciate the brand (46% refuse them because of this).
Those who have a high added value . They like to produce content for the brand at 71%, organize contests at 60% and co-create the partnership at 59%. Note that events are usually very popular but proposals to participate in physical events have naturally fallen by 19% because of the health crisis.
Those that match their values . ¾ of creators have refused at least 1 partnership due to incompatibility with their values (55%). What values are we talking about? Respect for the environment, transparency, the animal cause, working conditions of employees, social and ethnic diversity, gender equality or prevention and safety.
