Best time to post on Facebook by industry
Posted: Tue Dec 10, 2024 6:35 am
If you want to know what is the best time to post on Facebook by sector , check out the list we have prepared for you below. Let's get started:
B2C
When it comes to businesses targeting direct consumers, peak hours are 9am to 12pm and again from 4pm to 5pm. Such behavior is related to the office hours that many employees have. Hootsuite also agreed on bahamas whatsapp number data 5 million this point, in a study conducted in 2019, highlighting that a good time to post on Facebook when directing a digital marketing campaign from “businesses to end consumers” is a few minutes after noon on Mondays, Tuesdays, and Wednesdays.
B2B
Meanwhile, if you're looking to focus your strategy on offering products or services to other businesses, the best time to post is from 9 a.m. to 4 p.m. But to have a better reach, it's recommended to schedule these actions for Wednesdays and Thursdays, when corporations and SMEs are online, according to HubSpot. On the other hand, studies show that Facebook posts on the weekend don't bring better results to B2B brands.
Media
Unlike most segments, news broadcasters are favored in the morning. This is understandable, since from 7 a.m. to 11 a.m. everyone wants to find out about the news of the day. Later in the evening, at 7 p.m., users are also looking to get informed, which is why media outlets are the most visited Facebook profiles.
Technology companies
In this regard, any company or entrepreneur who wants to be successful in the reach of their posts could do so on Mondays and Tuesdays between 10 am and 12 pm. However, Sprout Social revealed that a good portion of users are interested in technological news on Tuesdays or Thursdays from 3 to 4 pm. These metrics are similar to those of the CoSchedule tool, which schedules hours of high interest in the sector between 3 and 5 pm.
Companies dedicated to health
While the healthcare sector covers one of the largest audiences, it still takes planning to stand out among brands. There is a lot of information circulating on the internet about healthcare, making it difficult to create engagement. To achieve this goal, Fridays, especially from 12:30 pm, can be leveraged. In contrast, the day with the lowest engagement rate is Saturday.
B2C
When it comes to businesses targeting direct consumers, peak hours are 9am to 12pm and again from 4pm to 5pm. Such behavior is related to the office hours that many employees have. Hootsuite also agreed on bahamas whatsapp number data 5 million this point, in a study conducted in 2019, highlighting that a good time to post on Facebook when directing a digital marketing campaign from “businesses to end consumers” is a few minutes after noon on Mondays, Tuesdays, and Wednesdays.
B2B
Meanwhile, if you're looking to focus your strategy on offering products or services to other businesses, the best time to post is from 9 a.m. to 4 p.m. But to have a better reach, it's recommended to schedule these actions for Wednesdays and Thursdays, when corporations and SMEs are online, according to HubSpot. On the other hand, studies show that Facebook posts on the weekend don't bring better results to B2B brands.
Media
Unlike most segments, news broadcasters are favored in the morning. This is understandable, since from 7 a.m. to 11 a.m. everyone wants to find out about the news of the day. Later in the evening, at 7 p.m., users are also looking to get informed, which is why media outlets are the most visited Facebook profiles.
Technology companies
In this regard, any company or entrepreneur who wants to be successful in the reach of their posts could do so on Mondays and Tuesdays between 10 am and 12 pm. However, Sprout Social revealed that a good portion of users are interested in technological news on Tuesdays or Thursdays from 3 to 4 pm. These metrics are similar to those of the CoSchedule tool, which schedules hours of high interest in the sector between 3 and 5 pm.
Companies dedicated to health
While the healthcare sector covers one of the largest audiences, it still takes planning to stand out among brands. There is a lot of information circulating on the internet about healthcare, making it difficult to create engagement. To achieve this goal, Fridays, especially from 12:30 pm, can be leveraged. In contrast, the day with the lowest engagement rate is Saturday.