9 pinterest marketing strategies for businesses
Posted: Tue Dec 10, 2024 6:20 am
To increase the performance of your account
With over 400 million users, Pinterest is a platform that we must take into account in our digital marketing strategies. Its growth increases exponentially every year and more and more companies are using it to increase their visibility and organic traffic to the website and profiles on other social networks. That is why I am sharing 9 marketing strategies on Pinterest to improve your visibility and the growth of your brand.
To say that Pinterest is a social network is an understatement. Pinterest is a search engine, a platform where users go to find answers or solutions to their problems and these are delivered to them in a visual form. Whether you sell physical products or offer a service, Pinterest is the perfect platform to market them. Therefore, the best way to grow your brand on Pinterest is to find a balance between the intelligent use of SEO and the creation of useful, emotional, inspiring content that satisfies the searcher's intent.
And before I get into my recommendations for working on your Pinterest strategies, it is necessary to remember the basic principles that you must meet before launching yourself into marketing work. As I have already mentioned before, your profile must be optimized and for this you must have a business profile (If you do not have a business profile yet, you must create one or if you have a personal profile, you can transform it with a few simple steps). I also recommend that you get to know the Pinterest algorithm.
Pinterest has implemented changes to its algorithm over the past year, so it's imperative that you know about these changes. Don't worry, I'll tell you all about them here. And don't forget about rich pins, they're a great help when it comes to managing your Pinterest account to achieve conversions.
9 Pinterest Marketing Strategies for Businesses
If you want to work Pinterest for business you should apply these marketing strategies on Pinterest
9 Pinterest Marketing Strategies for Businesses
1.- SEO is the best. Pay attention to keywords
SEO is essential. For me, it is the 1 strategy to consider and the main reason is Pinterest's quality as a search engine. The results will only be as good as the keywords you use to title and describe your Pins. Therefore, if you want to achieve satisfactory results in managing your Pinterest account, pay attention to the keywords in both the title and descriptions of your Pins. My recommendation: use the Pinterest search engine to find out what pinners are searching for.
2.- Claim your website
It's a rule that you must have a website for your Pinterest strategy, but that's not enough. Pinterest recommends that you claim and verify your website . Doing so allows you to access analytics and see in detail which Pins are working, the demographics of the users consuming your content, and other useful statistics.
Also, when you claim your website, the Pinterest algorithm takes it into account. Knowing that the content is yours will give it priority when it comes to displaying it, otherwise your content may be left behind.
3.- Create multiple pins for the same article
And you may wonder why I should create multiple pins for the same article if I could use the same one? There are several reasons and they are all important. With the changes in the Pinterest algorithm in 2020, we must create pins in different formats, which increases the possibility of our content being shown because the algorithm will show what the user consumes the most. In addition, you can check which format works best for you and try different keywords and hashtags, which will allow you to reach a wider audience.
4.- Invest in high quality images
Remember what I mentioned earlier about the visual character of Pinterest? I'm sure my insistence has not been in vain and you already know that Pinterest gives importance to the image over the word, so it is necessary to invest in quality images that represent your brand. If you use low-quality images, rest assured that this will affect the number of clicks you get. In addition to quality, pins must comply with the ideal size on Pinterest, which is 2:3. In addition, beautiful pins that you like and inspire you will surely please and inspire your audience.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
Name
E-mail
You can unsubscribe at any time. For more details, please review our Privacy Policy.
“Stay informed and get the latest news and updates by subscribing.”
5.- Keep fresh content flowing through your boards
Pinterest is all about content rich people database creators, and that's why consistency and fresh content are half the battle to master Pinterest. They want you to upload more content, and they're willing to reward you for it. What's Pinterest looking for? You want to create relevant content that inspires your community. Plus, you should ideally post at least 10 to 20 pins a day. Does that number scare you? Don't worry, you don't have to post 10 blog posts a day. Pinterest allows you to post multiple pins from the same link.
Discover what fresh content is and how to apply it
The important thing to accomplish this strategy is to stay up to date with the interests of your community and to continually generate content to meet this need.
6.- Make use of the Tribes
Tribes are group boards where we can post our content and share it with other accounts that have the same interests. It is one of the easy ways to gain visibility. There are really powerful tribes that can boost your reach by saving and repinning your content. So, find, according to your niche, those tribes where you feel your brand is a good fit and join them.
7.- Automate your content
Technology exists for us to use and we have many tools that allow us to do our work in a simple and efficient way, which is ultimately what we all want. In my case, Tailwind is my right hand, it is the tool that I use and that allows me to take care of my account and those of my clients. It allows you to schedule content for weeks or even months. It is my favorite, without a doubt, and in a previous post I showed you how to use it. Of course, although it is my favorite, it is not the only one. There are others such as Everpost or Hellosociety. Get the tool that best suits you and use it.
8.- Take care of your community
It may seem like a small thing and you may think that this strategy is more applicable to Instagram, but it is important to keep in touch with your community. I share with you two very simple but significant reasons: First, being aware of the behavior of pinners will give you valuable information about their preferences and behavior regarding your content. Second, if a person comments, they want a response. If they feel cared for, cared for, and appreciated, they will surely be a loyal consumer of your brand and everything you offer. It is time well spent, I guarantee it.
9.- Monitor performance
And I'll close with this recommendation, which, like the first one, is present in almost all my articles. Analytics are there to be taken into account. It's important that we monitor the behavior of users in relation to our content. Pinterest analytics are so complete that you can even determine the time when your content is best received. They are the tangible part of your business, and you'll find the results there. Don't neglect them.
I assure you that if you apply these Pinterest marketing strategies to your account management, you will see quick and sustainable results. Pinterest remains one of the most solid platforms to promote your brand. Remember, my mentoring sessions are available so you can master Pinterest.
With over 400 million users, Pinterest is a platform that we must take into account in our digital marketing strategies. Its growth increases exponentially every year and more and more companies are using it to increase their visibility and organic traffic to the website and profiles on other social networks. That is why I am sharing 9 marketing strategies on Pinterest to improve your visibility and the growth of your brand.
To say that Pinterest is a social network is an understatement. Pinterest is a search engine, a platform where users go to find answers or solutions to their problems and these are delivered to them in a visual form. Whether you sell physical products or offer a service, Pinterest is the perfect platform to market them. Therefore, the best way to grow your brand on Pinterest is to find a balance between the intelligent use of SEO and the creation of useful, emotional, inspiring content that satisfies the searcher's intent.
And before I get into my recommendations for working on your Pinterest strategies, it is necessary to remember the basic principles that you must meet before launching yourself into marketing work. As I have already mentioned before, your profile must be optimized and for this you must have a business profile (If you do not have a business profile yet, you must create one or if you have a personal profile, you can transform it with a few simple steps). I also recommend that you get to know the Pinterest algorithm.
Pinterest has implemented changes to its algorithm over the past year, so it's imperative that you know about these changes. Don't worry, I'll tell you all about them here. And don't forget about rich pins, they're a great help when it comes to managing your Pinterest account to achieve conversions.
9 Pinterest Marketing Strategies for Businesses
If you want to work Pinterest for business you should apply these marketing strategies on Pinterest
9 Pinterest Marketing Strategies for Businesses
1.- SEO is the best. Pay attention to keywords
SEO is essential. For me, it is the 1 strategy to consider and the main reason is Pinterest's quality as a search engine. The results will only be as good as the keywords you use to title and describe your Pins. Therefore, if you want to achieve satisfactory results in managing your Pinterest account, pay attention to the keywords in both the title and descriptions of your Pins. My recommendation: use the Pinterest search engine to find out what pinners are searching for.
2.- Claim your website
It's a rule that you must have a website for your Pinterest strategy, but that's not enough. Pinterest recommends that you claim and verify your website . Doing so allows you to access analytics and see in detail which Pins are working, the demographics of the users consuming your content, and other useful statistics.
Also, when you claim your website, the Pinterest algorithm takes it into account. Knowing that the content is yours will give it priority when it comes to displaying it, otherwise your content may be left behind.
3.- Create multiple pins for the same article
And you may wonder why I should create multiple pins for the same article if I could use the same one? There are several reasons and they are all important. With the changes in the Pinterest algorithm in 2020, we must create pins in different formats, which increases the possibility of our content being shown because the algorithm will show what the user consumes the most. In addition, you can check which format works best for you and try different keywords and hashtags, which will allow you to reach a wider audience.
4.- Invest in high quality images
Remember what I mentioned earlier about the visual character of Pinterest? I'm sure my insistence has not been in vain and you already know that Pinterest gives importance to the image over the word, so it is necessary to invest in quality images that represent your brand. If you use low-quality images, rest assured that this will affect the number of clicks you get. In addition to quality, pins must comply with the ideal size on Pinterest, which is 2:3. In addition, beautiful pins that you like and inspire you will surely please and inspire your audience.
Guide to becoming a Pinterest Manager
REINVENT YOURSELF AS A PINTEREST MANAGER AND MAKE A LIVING FROM YOUR BUSINESS
Download the guide NOW so you can achieve it
PINTEREST MANAGER GUIDE
Name
You can unsubscribe at any time. For more details, please review our Privacy Policy.
“Stay informed and get the latest news and updates by subscribing.”
5.- Keep fresh content flowing through your boards
Pinterest is all about content rich people database creators, and that's why consistency and fresh content are half the battle to master Pinterest. They want you to upload more content, and they're willing to reward you for it. What's Pinterest looking for? You want to create relevant content that inspires your community. Plus, you should ideally post at least 10 to 20 pins a day. Does that number scare you? Don't worry, you don't have to post 10 blog posts a day. Pinterest allows you to post multiple pins from the same link.
Discover what fresh content is and how to apply it
The important thing to accomplish this strategy is to stay up to date with the interests of your community and to continually generate content to meet this need.
6.- Make use of the Tribes
Tribes are group boards where we can post our content and share it with other accounts that have the same interests. It is one of the easy ways to gain visibility. There are really powerful tribes that can boost your reach by saving and repinning your content. So, find, according to your niche, those tribes where you feel your brand is a good fit and join them.
7.- Automate your content
Technology exists for us to use and we have many tools that allow us to do our work in a simple and efficient way, which is ultimately what we all want. In my case, Tailwind is my right hand, it is the tool that I use and that allows me to take care of my account and those of my clients. It allows you to schedule content for weeks or even months. It is my favorite, without a doubt, and in a previous post I showed you how to use it. Of course, although it is my favorite, it is not the only one. There are others such as Everpost or Hellosociety. Get the tool that best suits you and use it.
8.- Take care of your community
It may seem like a small thing and you may think that this strategy is more applicable to Instagram, but it is important to keep in touch with your community. I share with you two very simple but significant reasons: First, being aware of the behavior of pinners will give you valuable information about their preferences and behavior regarding your content. Second, if a person comments, they want a response. If they feel cared for, cared for, and appreciated, they will surely be a loyal consumer of your brand and everything you offer. It is time well spent, I guarantee it.
9.- Monitor performance
And I'll close with this recommendation, which, like the first one, is present in almost all my articles. Analytics are there to be taken into account. It's important that we monitor the behavior of users in relation to our content. Pinterest analytics are so complete that you can even determine the time when your content is best received. They are the tangible part of your business, and you'll find the results there. Don't neglect them.
I assure you that if you apply these Pinterest marketing strategies to your account management, you will see quick and sustainable results. Pinterest remains one of the most solid platforms to promote your brand. Remember, my mentoring sessions are available so you can master Pinterest.