Point Of View. Every Narrative

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Let’s Break Down The Anatomy Of This Pov Message Architecture.the Brand Promise Acts As The Foundation For Every You Create Should Align With It. From There, Your Orientations Follow. They Define Where Your Point(S) Of View Will Live – The Campaigns, Themes, And Initiatives For Your Industry, Cross-industry, And Company. Then, You Get To The Heart Of The Pov Architecture. Your Unique Point Of View Is Your Brand’s Truth, The Belief That You Want To Scale.


Your Key Premise Represents The Non-negotiable Story Of Your View nigeria phone number resource Of The World – What The Organization Believes. It Is Your Answer To An Overall Question.this Truth Won’t Necessarily Be Different Than What The Rest Of The World Believes. What Should Be Unique Are The Reasons The Audience Cares And How Your Brand Supports It. For Example, Cmi’s Truth Is That Marketing Is Not Just An Expense But A Truly Profitable Business Function. It’s Not Terribly A New Or Provocative Truth, But Our Arguments (Or Facts) To Evangelize That Belief Often Are.




With The Brand Promise, Orientations, And Unique Point Of View Set, The Point Of View Can Be Developed In Detail. Define The Primary Promise – The Main Benefit Received By Someone Who Believes In Your Truth. You May Have More Than One Promise, But Don’t Detail More Than A Few.then, You Transform The Facts Into Primary And Secondary Messages. You Use These Evidentiary-based Arguments Consistently And Scale Them To Present A Cohesive Point Of View To Support Your Truth.