Index:
What is LinkedIn?
So what is LinkedIn?
How to avoid leaving gaps that competitors could exploit
What Your LinkedIn Company Page and Personal Profile Should Look Like
What to Post and What Not to Post on LinkedIn
If we consider that on this platform the registered users exceed half a billion, it is easy to understand how important it is to know the opportunities, in order to implement your business.
In Italy, LinkedIn users exceed 12 million, while there are approximately 300 thousand company profiles in Italy, compared to the Anglo-Saxon world with 4 million companies and 24 million active users on the platform.
These numbers, in fact, should encourage: professionals and companies to afghanistan phone number library decide to invest today in activities on LinkedIn, because there is the concrete possibility of obtaining a huge and immediate competitive advantage over competitors who are not doing so.
Furthermore, there will be many steps forward when the “gold rush” starts.
In fact, it is expected that in the coming years we will witness an ever-increasing development of this platform, as a result of users becoming aware of the advantages that derive from its (correct) use.
What is LinkedIn?
[ back to index ]
To answer this question, let’s first say what it is not: LinkedIn is not Facebook.
While the latter is suitable for superficial relationships, LinkedIn is designed and structured for professional relationships.
If an entrepreneur or a company were to go on LinkedIn with the same approach they have on Facebook, they would be making a mistake. The two social networks are profoundly different, to the point of requiring different ways of using them, written and visual languages, networking skills, etc.
Perhaps the limit in the use of LinkedIn has been generated right here, due to the tendency to not want to waste time: if I have to learn to use a social network, I might as well use the most popular one, namely Facebook. Thus, companies and entrepreneurs have underestimated the opportunities of LinkedIn in favor of Facebook, losing real business opportunities.
