Situation: We switched to enKod when the previous contractor stopped working with Russian clients (end of April 2022). We tried to move to another Russian solution, but the budget did not allow it.
The challenge: to maintain the profitability of the email channel in an unstable situation.
Background: Historically, the email nepal business email list channel consistently brought in 10-15% of the total share of profit. Then there was a decline in sales due to Covid and the departure of Google ads, advertising in prohibited social networks. And email became the main communication channel.
Result: we preserved and maintained the profitability of the email channel at a level of 8.8%-11% of total revenue, depending on the month.
Solution
Moved quickly and efficiently. It seems obvious, but it was important to work quickly and without errors - everything worked out. And then we acted according to plan.
The enKod support team prepared a plan for warming up IP addresses
Warming up is a gradual increase in the number of sends from new IP addresses to improve reputation. A good reputation of IP addresses helps improve the deliverability of letters and as a result can help increase the open rate. Spoiler: As it worked in the current case.
Helped with setting up an account before sending out emails.
We transferred the letters and checked them before sending them.
Set up segments for messages.
Andrey Perfilov
Ex. Head of Content Marketing at PichShop.
The most important thing and what had the greatest impact on the work and efficiency of the email channel was the quick move. We opened in 1 day, and started sending out newsletters the next day.
Thanks to warming up, the open rate of letters increased from 9-11% to 17-20%.
3. Additionally, enKod managers helped connect pop-ups to collect the database.
Previously, the base grew by less than one percent per month. In enKod, with the help of pop-up windows, the base grows by 3-4% per month. For this, the enPop module was connected and the following conditions were used for display.
