Here are the 3 most effective software programs to analyze and improve the quality of your netlinking!
In the illustration we see a screen displaying a website and links to 5 other websites
What is a backlink?
First of all, it is important to understand what a backlink is and what its use is in your SEO strategy .
A backlink is simply an inbound link to your business website . It can be do-follow (telling search engine crawlers to follow the link) or no-follow (telling them not to follow it).
The main advantage of the backlink is therefore to attract maximum traffic to your page . This is an excellent boost for your natural referencing, since a quality backlink will make you rise in the search engine rankings.
Why analyze your backlinks?
As you will have understood, not all backlinks are equal. To hope for benefits on your SEO, your backlinks must be of quality . This is why it is essential to analyze them to ensure that they improve (and do not penalize) your SEO.
Indeed, bad backlinks can have a negative impact on your site . A large volume of poor quality inbound links can be a source of a penalty from “Google Penguin”: the Google filter that penalizes sites that do not respect its guidelines in terms of natural referencing.
A backlink analysis tool can also help you sift through your competition . This will help you better position yourself in terms of the quantity and quality of your backlinks, find new opportunities to create inbound links, and align your strategy with what works in your industry.
In theory, you will have access to this information for free viber database on your Google Search Console account . It provides all the data related to Google search results for your website and also allows you to analyze your backlinks more closely . In the “search traffic” tab, you will find a list of sites that link to yours through backlinks as well as SEO tips to improve your netlinking.
But in practice, a more advanced backlink analysis tool will often be essential . Here are the 3 most effective ones currently available.
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1. Majestic: The best backlink analysis tool
Majestic may not be the most comprehensive SEO solution, but it is hands down the most effective backlink analysis tool on the market . By focusing 100% on analyzing your inbound links, Majestic has established itself as an essential software to thoroughly analyze your web presence, understand how links are structured and which sites are talking about you.
Screenshot of the Majestic solution dashboard
Let's take a closer look at its main features and the advantages it offers over the competition.
Majestic's features for analyzing the quality of your backlinks
Majestic's main strength, and what makes it the best tool for analyzing the quality of your backlinks, is its richness of features .
The main feature you'll probably use is Site Explorer . Much like Google, this tool lets you enter a URL to analyze and generate as much data as possible on the richness of your backlinks.
The two main indicators you should focus on in Majestic are:
Trust Flow (the level of trust of incoming links). It is between 0 and 100 and therefore allows you to evaluate the authority of the sites that point to you;
Citation Flow (inbound link popularity). Also ranging from 0 to 100, it measures the popularity of a URL based on the quality and quantity of sites that link to it.
By combining these two indicators, Majestic calculates a Trust Ratio that will allow you to evaluate the quality of the backlinks. Majestic's Flow Metrics algorithm also makes it easy to visualize the quality of a website, this time in the form of graphs.
