C level executive listexplaining the specified commercial email act | three points to avoid violating the law
Posted: Tue Dec 03, 2024 5:37 am
"When I actually wrote the email newsletter, I became worried about whether I was violating the law."
"I'm thinking about sending out email newsletters to the list of people I exchanged business cards with, but I'm worried about whether this is legal."
Have you ever had an experience like this? If you make a mistake when sending email newsletters, you could be breaking the law. In this article, we will explain the Specified Commercial Email Act, a law that email newsletter managers must follow. By reading this article, you will be able to send email newsletters without breaking the law. Let's understand the Specified Commercial Email Act so that you can start sending email newsletters with peace of mind.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
What is the Specified Commercial Email Act?
Three Key Points of the Specified Commercial Email Law
The Specified Commercial Email Law applies to all email newsletters
What happens if you break the law regarding email newsletters?
Key point 1 of the Specified Commercial Email Act: Making it possible to immediately unsubscribe from email newsletters
Important things to know: What is the opt-out option in the email newsletter body?
Why opt-out is necessary for email newsletters
Types of opt-out settings in the email newsletter
Key point 2 of the Specified Commercial Email Law: Send email newsletters only to those who request them
What you need to know about opt-in before sending email newsletters
Why do you need opt-ins for your email newsletters?
Sign-up forms are the best way to opt-in to your email newsletters
There are cases where you don't need to opt-in to email newsletters
Key point 3 of the Specified Commercial Email Law: Specify the sender's information
Specify the sender's information in the body of the email newsletter
Summary of three key points regarding the Specified Commercial Email Act
A seminar to learn the basics of email newsletters, including how to avoid violating the law
What is the Specified Commercial Email Act?
First, let's understand the outline of the Specified Commercial Email Act, the law regarding email newsletters.
In fact, the official name of the "Specified Electronic Mail Act" is the "Act on the Proper Transmission of Specified Electronic Mail," and it is also called the "Spam Mail Prevention Act." In the following explanations, we will refer to it as the "Specified Electronic Mail Act."
Three Key Points of the Specified Commercial Email Law
The Specified Commercial Email Act is a law that came into force in 2002 with the aim of regulating spam emails.
The Specified Commercial Email Act stipulates that advertising emails, including e-mail newsletters,
"In principle, sending to anyone other than those who vp media email lists have given prior consent is prohibited."
"Obligation to display certain matters"
"Prohibition of sending messages with false sender information"
"Prohibition of sending to those who have refused to send"
In other words, the main points stipulated in the Specified Electronic Mail Act are the following three points:
Allow recipients to unsubscribe from email newsletters immediately if they wish
Sending email newsletters only to those who request them
Include proper sender information in your email newsletter
We will explain the three key points of the Specified Commercial Email Act in more detail later.
The Specified Commercial Email Law applies to all email newsletters
The Specified Commercial Email Law, which deals with the unsubscription of email newsletters, applies to emails containing advertising or promotional purposes. In other words, the Specified Commercial Email Law applies to almost all commercial emails, including email newsletters .
For example, promotional e-mail newsletters such as "New products are being released" fall within the scope of the Specified Commercial Email Act.
What happens if you break the law regarding email newsletters?
Violation of the law regarding e-mail newsletters is punishable by imprisonment of up to one year or a fine of up to 1 million yen for individuals, and an additional fine of up to 30 million yen for corporations.
"I'm thinking about sending out email newsletters to the list of people I exchanged business cards with, but I'm worried about whether this is legal."
Have you ever had an experience like this? If you make a mistake when sending email newsletters, you could be breaking the law. In this article, we will explain the Specified Commercial Email Act, a law that email newsletter managers must follow. By reading this article, you will be able to send email newsletters without breaking the law. Let's understand the Specified Commercial Email Act so that you can start sending email newsletters with peace of mind.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
What is the Specified Commercial Email Act?
Three Key Points of the Specified Commercial Email Law
The Specified Commercial Email Law applies to all email newsletters
What happens if you break the law regarding email newsletters?
Key point 1 of the Specified Commercial Email Act: Making it possible to immediately unsubscribe from email newsletters
Important things to know: What is the opt-out option in the email newsletter body?
Why opt-out is necessary for email newsletters
Types of opt-out settings in the email newsletter
Key point 2 of the Specified Commercial Email Law: Send email newsletters only to those who request them
What you need to know about opt-in before sending email newsletters
Why do you need opt-ins for your email newsletters?
Sign-up forms are the best way to opt-in to your email newsletters
There are cases where you don't need to opt-in to email newsletters
Key point 3 of the Specified Commercial Email Law: Specify the sender's information
Specify the sender's information in the body of the email newsletter
Summary of three key points regarding the Specified Commercial Email Act
A seminar to learn the basics of email newsletters, including how to avoid violating the law
What is the Specified Commercial Email Act?
First, let's understand the outline of the Specified Commercial Email Act, the law regarding email newsletters.
In fact, the official name of the "Specified Electronic Mail Act" is the "Act on the Proper Transmission of Specified Electronic Mail," and it is also called the "Spam Mail Prevention Act." In the following explanations, we will refer to it as the "Specified Electronic Mail Act."
Three Key Points of the Specified Commercial Email Law
The Specified Commercial Email Act is a law that came into force in 2002 with the aim of regulating spam emails.
The Specified Commercial Email Act stipulates that advertising emails, including e-mail newsletters,
"In principle, sending to anyone other than those who vp media email lists have given prior consent is prohibited."
"Obligation to display certain matters"
"Prohibition of sending messages with false sender information"
"Prohibition of sending to those who have refused to send"
In other words, the main points stipulated in the Specified Electronic Mail Act are the following three points:
Allow recipients to unsubscribe from email newsletters immediately if they wish
Sending email newsletters only to those who request them
Include proper sender information in your email newsletter
We will explain the three key points of the Specified Commercial Email Act in more detail later.
The Specified Commercial Email Law applies to all email newsletters
The Specified Commercial Email Law, which deals with the unsubscription of email newsletters, applies to emails containing advertising or promotional purposes. In other words, the Specified Commercial Email Law applies to almost all commercial emails, including email newsletters .
For example, promotional e-mail newsletters such as "New products are being released" fall within the scope of the Specified Commercial Email Act.
What happens if you break the law regarding email newsletters?
Violation of the law regarding e-mail newsletters is punishable by imprisonment of up to one year or a fine of up to 1 million yen for individuals, and an additional fine of up to 30 million yen for corporations.