The photo illustrates the new features of September 2024 for HubSpot CRM with the introduction of artificial intelligence
Breeze: AI at the service of your CRM
As announced at INBOUND 2023 , AI has indeed been at the heart of HubSpot 's new features since early 2024. This year, we're moving up a gear as HubSpot unveils Breeze , its own AI engine. The promise? Artificial intelligence connected to all of your data to enrich your CRM but also simplify each of your tasks.
1. Breeze Intelligence revolutionizes your data
At the end of 2023, HubSpot acquired Clearbit , a marketing intelligence software . A major development for B2B companies since Clearbit allows you to collect valuable data thanks to a database of more than 20 million companies and to continuously enrich it. Since HubSpot had announced that it was working on integrating this solution into their platform, it is now done!
The integration of this technology incorporates ig database three points: data enrichment, buyer intent and form shortening.
Automatically enrich your contact and company records with updated or missing data.
Dynamically shorten your forms by automatically enriching hidden fields with Breeze Intelligence to increase your conversion rates.
Define your target market and purchase intent criteria and access highly accurate statistics on your website traffic .
2. Breeze Copilot : your next-generation assistant
Breeze Copilot is your HubSpot virtual assistant and replaces ChatSpot . It is simpler and faster to use and directly integrated into the platform, mobile-friendly and accessible from the HubSpot Chrome extension . Using the power of AI and data from your CRM, Breeze Copilot understands the specifics of your business to provide you with the most relevant analyses and suggestions for your activity.
This feature helps you create a list, generate content for a page on your website or within an email , or generate a workflow .
3. Breeze Agents : a team of experts at your service 24/7
Breeze Agents is designed to automate time-consuming and manual tasks, allowing you to focus on high-value tasks.
Several agents will be deployed:
For content and social media : It analyzes your performance, your audience and your business sector as well as the trends in the market in question to generate value-added content for social media.
For prospecting : it researches and implements personalized communication strategies aimed at prospects in your CRM to help you develop a pipeline of more qualified leads .
For customer service : It uses the information it finds in your knowledge base and website to quickly respond to your customers at any time.
