That’s why it’s so important to implement an email opt-in strategy. Here are 7 examples of opt-in pages and several helpful tips for building a fantastic email list.
By the end of the article, you will have learned:
What a Successful Opt-In Page Example Looks Like (And 3 Features You Can't Ignore)
How Opt-In Forms Bring Leads Closer to Your Business
Where to place opt-in forms to increase conversion rates (and what are the worst positions on the page)
Whether a single or double opt-in email process is best for your business.
You'll start sending your emails to people who actually want to receive them sooner than you think.
How to recognize a successful opt-in page example?
An email opt-in form doesn't need any bells and whistles - it just needs to work.
Some of the best examples of opt-in pages have very afghanistan whatsapp number data 5 million few words. Sure, there are some that are more conversational, but it all depends on the content theme. Generally, when we talk about email opt-ins, we can say that too much is too much.
When it comes to creating opt-in form copy, quality always trumps quantity.
The email opt-in examples you’ll find in this article include newsletter sign-up forms, interactive email opt-in examples, and lead magnet opt-ins.
So let’s get down to business: here are 7 examples of opt-in pages to get inspired by.
What does opt-in email marketing mean?
The term opt-in email marketing refers to the email marketing strategy that involves sending content only to people who have chosen to register their email address to receive that content.
This is precisely the main difference compared to outbound emails or cold emails: it is a communication between businesses and interested people, and therefore does not involve unsolicited emails.
Opt-in email marketing is a great email marketing strategy for several reasons:
Increase the likelihood that your recipients will open the emails they requested (so your business will have a higher open and engagement rate)
Improve email deliverability
You are not sending spam: the people who receive your emails have given their consent, so they are interested in your content.
So, opt-in email marketing allows you to increase your open, click, interaction and conversion rates, and decrease your spam complaint rate.
If you want to build a contact list, make sure they are all opt-in: you should never pay for email addresses.
7 Examples of Email Opt-In Forms
Email Opt-in Example #1: I'll Teach You How to Get Rich
In this example, readers are asked to complete a 3-minute quiz to receive a personalized report that reveals their strengths and ways they can earn more. Three minutes is really short, right?
Why it works:
Use an engaging opening. Ask, “Do you know how much you could earn?”, creating curiosity in readers;
It offers a motivational lead magnet that brings long-term benefits;
It engages readers by promising not to waste their time (it's not your typical opt-in form).
Email Opt-in Example #2: Talent Garden
Talent Garden offers a guide, “Marketing for Ecommerce”, thanks to which users can learn how to optimize and grow their ecommerce.
All they have to do to download it is leave their details and choose whether they want to receive updates via email.
Why it works:
It has a well-defined call to action (“Download the report”), and explains what the guide is about in a clear and simple way;
It piques readers' curiosity with the phrase "from Zero to Pro", implying that with this guide anyone can be successful in e-commerce. (Want to discover all the secrets of the trade? Just download the guide!);
The eBook is an extremely effective lead magnet. (Conversions welcome: we've been waiting for you!)
