Unsubscribe rate is the percentage of recipients
Posted: Thu Jul 10, 2025 10:45 am
See the full data set below to check benchmarks for your industry. Industry Click-to-Open Rate Benchmarks Health & Fitness Writers Consulting Nonprofit E-commerce Educational Institutions Marketing & Advertising Artists Agency Beauty & Personal Care Entertainment & Events Online Courses Blogger Software & Web Apps Business & Finance Retail Travel & Transportation Medical, Dental & Healthcare Creative Services/Agency Music & Musicians Sports Real Estate Agriculture & Food Services Photo and Video Publishing Company Manufacturing Media Religion Home and Garden Coaching Computers and Electronics Architecture and Construction Construction Restaurants Hobbies Higher Education Gaming Galleries and Museums Legal Recruiting and Staffing Politics Government Telecommunications Insurance Public Relations Other Email Click-to-Open Rate by Region Rankings by region are not the same as when broken down by industry.
Emails sent in Poland have the highest click-to-open rate of , while emails sent in Africa have the lowest click-to-open rate of . Chart by Region Source: Email Marketing Unsubscribe Rate Benchmark who click asia mobile number list on the unsubscribe link in an email. Baseline unsubscribe rate for all campaigns. This is great news for email marketers because it shows that only a small percentage of people unsubscribe when you send an email. Email unsubscribe rates by industry chart shows the industries with the highest and lowest unsubscribe rates The industries with the highest unsubscribe rates are by the author, for.
Photos and videos and home and garden came in second and third. While among the highest in our data set, these rates still mean that only people between and can unsubscribe. On the other hand, unsubscription rates by industry were: Nonprofits, Travel & Transportation, Sports, Manufacturing, Religion, Coaching, Government, Insurance, and Public Relations. See the full data set below to check benchmarks for your industry. Industry Unsubscribe Rate Benchmarks Health & Fitness Authors Consulting Not-for-Profit E-Commerce Educational Organizations Marketing & Advertising Artists Agency Beauty & Personal Care Entertainment & Events Online Courses Blog Software & Web Applications Business & Finance Retail Travel & Transport Medical, Dental & Healthcare Creative Services/Institutions Music & Musicians Sports Real Estate Agriculture & Food Services Photo & Video Publishing Company Manufacturing Media Religion Home & Garden Tutoring Computers & Electronics Architecture & Construction Architecture Restaurants Hobbies Higher Education Gaming Galleries & Museums Legal Recruitment & Staffing Politics Government Telecommunications Insurance Public Relations Others Unsubscribe Rates by Region Australia has the highest unsubscribe rate of any region.
Emails sent in Poland have the highest click-to-open rate of , while emails sent in Africa have the lowest click-to-open rate of . Chart by Region Source: Email Marketing Unsubscribe Rate Benchmark who click asia mobile number list on the unsubscribe link in an email. Baseline unsubscribe rate for all campaigns. This is great news for email marketers because it shows that only a small percentage of people unsubscribe when you send an email. Email unsubscribe rates by industry chart shows the industries with the highest and lowest unsubscribe rates The industries with the highest unsubscribe rates are by the author, for.
Photos and videos and home and garden came in second and third. While among the highest in our data set, these rates still mean that only people between and can unsubscribe. On the other hand, unsubscription rates by industry were: Nonprofits, Travel & Transportation, Sports, Manufacturing, Religion, Coaching, Government, Insurance, and Public Relations. See the full data set below to check benchmarks for your industry. Industry Unsubscribe Rate Benchmarks Health & Fitness Authors Consulting Not-for-Profit E-Commerce Educational Organizations Marketing & Advertising Artists Agency Beauty & Personal Care Entertainment & Events Online Courses Blog Software & Web Applications Business & Finance Retail Travel & Transport Medical, Dental & Healthcare Creative Services/Institutions Music & Musicians Sports Real Estate Agriculture & Food Services Photo & Video Publishing Company Manufacturing Media Religion Home & Garden Tutoring Computers & Electronics Architecture & Construction Architecture Restaurants Hobbies Higher Education Gaming Galleries & Museums Legal Recruitment & Staffing Politics Government Telecommunications Insurance Public Relations Others Unsubscribe Rates by Region Australia has the highest unsubscribe rate of any region.