Example of a thank you email | A thorough explanation of its role and how to use it
Posted: Tue Dec 03, 2024 5:24 am
It is said that the open rate of thank you emails is more than four times higher than that of mass email newsletters.
Thank you emails have a high open rate, making them an important email marketing technique that can be used to communicate your company's image and the strengths of your products to many customers .
The impression of your company will change depending on whether the content is a standard greeting or a personal message. Depending on the message, you can move on to the next step, such as additional purchases or business negotiations, or gain the customer's trust and build a long-term relationship.
Kairos3 Marketing is an MA tool that provides strong support vp business development email lists for marketing and sales activities.
Contents of this article
Overview of thank you emails
What is a thank you email?
Benefits of sending thank you emails
Thank you emails have two roles beyond just expressing gratitude
Role of thank you email 1: Confirm purchase or registration details
Role of a thank you email #2: Encourage the next action
Situations and examples of how to use thank you emails
Thank you email for downloading materials or applying for a seminar
Thank you email to customers after product purchase
Overview of thank you emails
First, let's cover the basics of thank you emails.
What is a thank you email?
As the name suggests, a thank you email is an email that conveys gratitude to customers. In business situations, it refers to emails sent from a company to customers when they use an Internet service such as an online shop or when they request information from a website.
There are four main customer actions that lead to a thank you email:
Applying for the service
Download the document
Product Purchase
inquiry
Thank you emails are the starting point for building a relationship between a company and a customer. This is because the thank you email is the first response a customer receives from a company after taking action. In other words, thank you emails are important emails that determine a customer's first impression of a company.
Benefits of sending thank you emails
The benefit of sending a thank you email is that it helps build trust with your customer.
Customers who receive a thank you email are likely to have just taken some action and are therefore highly interested in the company or product.
If you don't receive a thank you email after making an inquiry or purchasing a product, you may start to worry, wondering if you made the purchase successfully.
Therefore, when a thank you email is sent, most customers will open it immediately and check the contents.
In fact, the open rate of the email newsletters we send out is 15% to 20%, while the open rate of thank you emails is nearly 90%.
From the above facts, we can see that customers think that "if they take an action toward a company, it is natural that they will receive a thank you email." Conversely, companies that do not send thank you emails may be avoided as "unfamiliar companies," and may not become repeat customers.
Compared to not sending a thank you email, sending a thank you email leads to "building trust with customers" and "increasing their favorable impression of your company."
Thank you emails have two roles beyond just expressing gratitude
A thank you email has two functions in addition to conveying gratitude to the customer.
Role of thank you email 1: Confirm purchase or registration details
One of the roles of a thank you email is to have the customer "confirm the contents."
Thank you emails not only convey gratitude, but also serve to confirm purchase and registration details.
Thank you emails have a high open rate, making them an important email marketing technique that can be used to communicate your company's image and the strengths of your products to many customers .
The impression of your company will change depending on whether the content is a standard greeting or a personal message. Depending on the message, you can move on to the next step, such as additional purchases or business negotiations, or gain the customer's trust and build a long-term relationship.
Kairos3 Marketing is an MA tool that provides strong support vp business development email lists for marketing and sales activities.
Contents of this article
Overview of thank you emails
What is a thank you email?
Benefits of sending thank you emails
Thank you emails have two roles beyond just expressing gratitude
Role of thank you email 1: Confirm purchase or registration details
Role of a thank you email #2: Encourage the next action
Situations and examples of how to use thank you emails
Thank you email for downloading materials or applying for a seminar
Thank you email to customers after product purchase
Overview of thank you emails
First, let's cover the basics of thank you emails.
What is a thank you email?
As the name suggests, a thank you email is an email that conveys gratitude to customers. In business situations, it refers to emails sent from a company to customers when they use an Internet service such as an online shop or when they request information from a website.
There are four main customer actions that lead to a thank you email:
Applying for the service
Download the document
Product Purchase
inquiry
Thank you emails are the starting point for building a relationship between a company and a customer. This is because the thank you email is the first response a customer receives from a company after taking action. In other words, thank you emails are important emails that determine a customer's first impression of a company.
Benefits of sending thank you emails
The benefit of sending a thank you email is that it helps build trust with your customer.
Customers who receive a thank you email are likely to have just taken some action and are therefore highly interested in the company or product.
If you don't receive a thank you email after making an inquiry or purchasing a product, you may start to worry, wondering if you made the purchase successfully.
Therefore, when a thank you email is sent, most customers will open it immediately and check the contents.
In fact, the open rate of the email newsletters we send out is 15% to 20%, while the open rate of thank you emails is nearly 90%.
From the above facts, we can see that customers think that "if they take an action toward a company, it is natural that they will receive a thank you email." Conversely, companies that do not send thank you emails may be avoided as "unfamiliar companies," and may not become repeat customers.
Compared to not sending a thank you email, sending a thank you email leads to "building trust with customers" and "increasing their favorable impression of your company."
Thank you emails have two roles beyond just expressing gratitude
A thank you email has two functions in addition to conveying gratitude to the customer.
Role of thank you email 1: Confirm purchase or registration details
One of the roles of a thank you email is to have the customer "confirm the contents."
Thank you emails not only convey gratitude, but also serve to confirm purchase and registration details.