Difference between target audience and buyer persona
Posted: Wed Jul 09, 2025 8:14 am
The target audience defines the different people who may be interested in your product or service. It is a broad concept that gives you an idea of the variables of each of your customers, such as age, gender, social class and their behaviors.
However, lack of precision and assumptions around your target audience can make your investment in online advertising less profitable if you don't have the objectivity needed to segment your campaigns.
The buyer persona is a semi-fictional profile of a c level executive list customer, because despite having a name, age, gender, occupation and other fictitious characteristics, they are compatible with your chosen customer, the one you most want to reach.
If you can define your buyer persona , you can develop a more focused digital marketing strategy with a greater chance of success by personalizing your campaigns.
It's important to consider that you can create not just one, but several buyer personas that make up your target audience .
However, lack of precision and assumptions around your target audience can make your investment in online advertising less profitable if you don't have the objectivity needed to segment your campaigns.
The buyer persona is a semi-fictional profile of a c level executive list customer, because despite having a name, age, gender, occupation and other fictitious characteristics, they are compatible with your chosen customer, the one you most want to reach.
If you can define your buyer persona , you can develop a more focused digital marketing strategy with a greater chance of success by personalizing your campaigns.
It's important to consider that you can create not just one, but several buyer personas that make up your target audience .