Political influence: Ukraine's image in 2024
Posted: Tue Jun 17, 2025 9:39 am
The return of foreign brands is an important signal to the international community about the stability and attractiveness of the Ukrainian market. It is worth emphasizing here:
Support for the international image. The presence of international companies indicates investor confidence in the political situation in the country. This demonstrates to the world community that, despite the war, there are normal conditions for doing business in Ukraine. Which, in turn, affects the improvement of diplomatic relations and increased support from other states. It is special database not for nothing that Dmytro Kuleba calls on the Swedish retailer IKEA to return to Ukraine.
Support for reforms and integration with the EU. In our case, foreign brands, especially from EU countries, can become a catalyst for economic and social reforms. Their presence contributes to the implementation of European standards in business practices and legislation, which brings us closer to European integration. This is quite important.
The return of multinational retailers to the Ukrainian market during the war has a complex impact on the economy, social sphere and political context of the country. In general, it contributes to increased investment, increased competition, job creation and improved quality of life of the population.
But all this can only work thanks to the military at the front — yes, the market has stopped storming and is returning to pre-war figures, but the help from business must also be reciprocal. We must not forget about the constant financial support of the front.
Support for the international image. The presence of international companies indicates investor confidence in the political situation in the country. This demonstrates to the world community that, despite the war, there are normal conditions for doing business in Ukraine. Which, in turn, affects the improvement of diplomatic relations and increased support from other states. It is special database not for nothing that Dmytro Kuleba calls on the Swedish retailer IKEA to return to Ukraine.
Support for reforms and integration with the EU. In our case, foreign brands, especially from EU countries, can become a catalyst for economic and social reforms. Their presence contributes to the implementation of European standards in business practices and legislation, which brings us closer to European integration. This is quite important.
The return of multinational retailers to the Ukrainian market during the war has a complex impact on the economy, social sphere and political context of the country. In general, it contributes to increased investment, increased competition, job creation and improved quality of life of the population.
But all this can only work thanks to the military at the front — yes, the market has stopped storming and is returning to pre-war figures, but the help from business must also be reciprocal. We must not forget about the constant financial support of the front.