PI Analysis and Monitoring with Google Analytics
Posted: Mon Dec 09, 2024 8:15 am
The real resource of Google Analytics to analyze and monitor KPIs decided beforehand are the objectives that you can create from the main panel. This solution allows you to set different alternatives:
Destination : The target reaches a resource.
Duration : duration of sessions performed by the user.
Event : There is an activity designated as an event to track.
Pages/Screens : Number of items per session.
In this circumstance you can choose the elements that are useful for your basic or advanced monitoring to summarize the useful numbers in Google Analytics. Can I give you an example?
How to Set Google Analytics Goals to Measure KPIs.
With the destination objective you can track the number of times the thank you page appears from a landing page. Collect data for three months by sponsoring the resource, then change the color of the button while keeping all the other elements unchanged. This way you can have a clear, mathematical parameter.
Must Read: What is Google DevTools and What is it Used For?
Looker Studio
As you can imagine, it is not easy to gather these numbers in one place and make them easy to consult . In many cases, SEO and web performance experts use a tool that can work wonders for advanced KPI analysis and monitoring: I am talking about Google's Looker Studio .
That is, a platform that you can use to create custom reports by directly bringing the data from your platforms into a single document. It makes it easier to share information with the end user but with this system it is also easy to make decisions.
google data studio kpi analysis
It is no coincidence that it is one of the most used tools and just Qatar Phone Numbers
take a look at the ready-made templates to understand that here lovers of numbers and metrics will find everything they need to manage large quantities of information.
Looker Studio explained simply
On YouTube I show you the main functions of this tool and its potential.
Go to the channel
Search Console
Here is a tool to analyze and monitor the KPIs of a web project, from a simple blog to e-commerce. The most important section , in these cases, is the one dedicated to SEO performance.
In fact, the area in question allows you to obtain information - even at different times - regarding how all the pages of the website are positioned. This is both in the main serp of mobile and desktop search and in video and images. But also in specific sectors such as Google News and Discover.
That's why Search Console is perfect for tracking all the key performance indicators that have SEO positioning as a pivot point . For example? What can we measure?
KPI Analysis and Monitoring with Search Console
You can get an idea of the searches made by the target audience with your business or personal name. And understand how your work of brand awareness , of awareness of the name, is progressing.
Search Console Performance Report to discover and monitor your rankings.
Or you can follow the trend of transactional keywords . That is, those that allow you to monetize the web project and by comparing rankings with Google Analytics destination objectives you have exactly what you need: cause and effect, correlation between tools and results.
With Search Console you can also do SEO copywriting tests, for example by changing the meta description and observing how the click through rate (CTR) changes. That is, the relationship between impressions in the SERP of a given result and clicks on the Google snippet.
All this without forgetting that the Search Console is a tool, together with Google Analytics, that allows you to work better on another KPI not so much linked to the economic aspect such as that of landing pages or sales for an e-commerce, but equally significant for the success of an online project: the score linked to the Core Web Vitals .
Tag Manager
The name Google Tag Manager should be at the forefront of those who deal with modifications and optimizations of a website of any kind. With this platform, designed to insert tags into web pages to be managed in a more or less advanced way, you can amplify data analysis and discover very particular aspects of a user's behavior within the reference portal.
google tag manager website tracking
A step that, of course, in the typical classification of KPIs in the corporate environment is not considered pure. In fact, a key performance indicator should define how a website is proceeding in terms of achieving business objectives. And therefore conversion .
But those who deal with web marketing know that there are many intermediate KPIs in the customer journey within a website. And here with Google Tag Manager you can get great results.
KPI Analysis and Tracking with Google Tag Manager
With Google Tag Manager you can simplify the operations that lead you to monitor the KPIs useful for achieving marketing objectives. For example? You can track all user behaviors.
This, for an expert attentive to user experience and performance, means a lot. Because, for example, discovering the percentage of scrolling (scrolling of the web page) is decisive in terms of optimizing the length or formatting. Or perhaps the balance between design and copy.
Destination : The target reaches a resource.
Duration : duration of sessions performed by the user.
Event : There is an activity designated as an event to track.
Pages/Screens : Number of items per session.
In this circumstance you can choose the elements that are useful for your basic or advanced monitoring to summarize the useful numbers in Google Analytics. Can I give you an example?
How to Set Google Analytics Goals to Measure KPIs.
With the destination objective you can track the number of times the thank you page appears from a landing page. Collect data for three months by sponsoring the resource, then change the color of the button while keeping all the other elements unchanged. This way you can have a clear, mathematical parameter.
Must Read: What is Google DevTools and What is it Used For?
Looker Studio
As you can imagine, it is not easy to gather these numbers in one place and make them easy to consult . In many cases, SEO and web performance experts use a tool that can work wonders for advanced KPI analysis and monitoring: I am talking about Google's Looker Studio .
That is, a platform that you can use to create custom reports by directly bringing the data from your platforms into a single document. It makes it easier to share information with the end user but with this system it is also easy to make decisions.
google data studio kpi analysis
It is no coincidence that it is one of the most used tools and just Qatar Phone Numbers
take a look at the ready-made templates to understand that here lovers of numbers and metrics will find everything they need to manage large quantities of information.
Looker Studio explained simply
On YouTube I show you the main functions of this tool and its potential.
Go to the channel
Search Console
Here is a tool to analyze and monitor the KPIs of a web project, from a simple blog to e-commerce. The most important section , in these cases, is the one dedicated to SEO performance.
In fact, the area in question allows you to obtain information - even at different times - regarding how all the pages of the website are positioned. This is both in the main serp of mobile and desktop search and in video and images. But also in specific sectors such as Google News and Discover.
That's why Search Console is perfect for tracking all the key performance indicators that have SEO positioning as a pivot point . For example? What can we measure?
KPI Analysis and Monitoring with Search Console
You can get an idea of the searches made by the target audience with your business or personal name. And understand how your work of brand awareness , of awareness of the name, is progressing.
Search Console Performance Report to discover and monitor your rankings.
Or you can follow the trend of transactional keywords . That is, those that allow you to monetize the web project and by comparing rankings with Google Analytics destination objectives you have exactly what you need: cause and effect, correlation between tools and results.
With Search Console you can also do SEO copywriting tests, for example by changing the meta description and observing how the click through rate (CTR) changes. That is, the relationship between impressions in the SERP of a given result and clicks on the Google snippet.
All this without forgetting that the Search Console is a tool, together with Google Analytics, that allows you to work better on another KPI not so much linked to the economic aspect such as that of landing pages or sales for an e-commerce, but equally significant for the success of an online project: the score linked to the Core Web Vitals .
Tag Manager
The name Google Tag Manager should be at the forefront of those who deal with modifications and optimizations of a website of any kind. With this platform, designed to insert tags into web pages to be managed in a more or less advanced way, you can amplify data analysis and discover very particular aspects of a user's behavior within the reference portal.
google tag manager website tracking
A step that, of course, in the typical classification of KPIs in the corporate environment is not considered pure. In fact, a key performance indicator should define how a website is proceeding in terms of achieving business objectives. And therefore conversion .
But those who deal with web marketing know that there are many intermediate KPIs in the customer journey within a website. And here with Google Tag Manager you can get great results.
KPI Analysis and Tracking with Google Tag Manager
With Google Tag Manager you can simplify the operations that lead you to monitor the KPIs useful for achieving marketing objectives. For example? You can track all user behaviors.
This, for an expert attentive to user experience and performance, means a lot. Because, for example, discovering the percentage of scrolling (scrolling of the web page) is decisive in terms of optimizing the length or formatting. Or perhaps the balance between design and copy.