Email strategy in 8 steps: how to create or where to order
Posted: Tue Dec 03, 2024 5:00 am
An email strategy is a detailed plan or set of strategic actions aimed at using email to achieve specific marketing and business goals. This is a powerful email marketing tool that can significantly increase the effectiveness of your advertising budget. In this article, we will take a detailed look at the steps of creating and implementing an email strategy in your business.
Next, we will consider in detail each stage of creating an email strategy, but if you want to delegate this task to professionals, you can order email marketing from our agency. The Marchenko Marketing agency provides a full range of email marketing services, from building an email strategy to personal consultations.
Email strategy in 8 steps
Email strategy includes determining the purpose of mailings, target audience, content of emails, time of sending, methods of attracting and retaining subscribers, as well as key performance indicators (KPIs) that help determine the success of campaigns and make adjustments to the strategy to achieve the best results.
Step 1: Defining goals
The first step in creating an email strategy is defining goals. This is a very important stage, as the goals will become your guide in future actions. Goals may include macau business email list generating new leads from your newsletter, creating an expert image of your company, or increasing brand awareness. It's important to have a clear goal, such as “Increase revenue by recovering inactive subscribers. Your email strategy will be more effective if you set goals using the SMART method.
Step 2: Study of the target audience
The next important step is to study your target audience. Without a thorough understanding of who they are, your email strategy may be useless. Analyze data about your audience's age, geography, income, fears, desires and choice criteria. Find information on social networks or conduct interviews with your customers. This will provide you with valuable insights for your next steps. Read more about how to determine the target audience in our article.
Step 3: Competitor analysis
email strategy: analysis of competitors
A thorough analysis of competitors is also a necessary step. Subscribe to their newsletters, explore their social media and websites. Try to understand what your competitors are doing, what attracts their subscribers and how they build their email campaigns.
Step 4: Choosing a base collection tactic
After studying the audience and competitors, proceed to the selection of tactics for attracting the audience. It is important to create attractive content and mechanisms that will attract subscribers. It can be a special offer on the site, a pop up, an embedded form on the site, publications on social networks about the benefits of being an email subscriber, or even advertising.
Don't like reading long articles? Watch useful videos about marketing in Ukrainian on our YouTube channel Marchenko Marketing . Subscribe so you don't miss useful videos to promote your business.
Step 5: Choosing the content to send
Based on audience and competitor data, determine what content you will send out. It can be news about your company, promotional offers, informational materials or other. The main thing is to attract attention and be useful to your followers. For clients, we build a schedule for mass mailings every month, and for automatic letters we prescribe in detail the scenarios and content.
Step 6: Choosing the type of communication
Choose the type of communication that is suitable for the email strategy. These are usually: welcome chain, mass mailings with promotions and useful content, informational letters, trigger letters, transactional letters and others. It is important to personalize mailings and segment the base for better interaction with the audience.
Step 7: Optimization of letters
email strategy: optimization of letters
Before implementing an email strategy, optimize the design and content of emails. They should match your brand book and be attractive to followers. We usually create a template design, which is a kind of brand book for email letters, which we use to ensure that all client letters are executed in a single corporate style.
Step 8: Email Strategy: Proceedings
The final stage is the implementation of the email strategy. Try the newsletter on a small number of subscribers and then analyze its effectiveness. Open the opportunity for performance-based optimization. Avoid common mistakes at each stage by following best practices and analyzing results. An individual approach to your audience and constant improvement of the strategy will help you achieve the desired results in the field of email marketing.
Email strategy is a powerful tool for business
Creating and implementing an effective email strategy requires effort and analysis, but it can be a powerful tool for increasing profits and expanding your business. Email marketing is one of the most profitable marketing channels. By following the steps above, you will increase your chances of success in this area and unlock new potential for your business.
Next, we will consider in detail each stage of creating an email strategy, but if you want to delegate this task to professionals, you can order email marketing from our agency. The Marchenko Marketing agency provides a full range of email marketing services, from building an email strategy to personal consultations.
Email strategy in 8 steps
Email strategy includes determining the purpose of mailings, target audience, content of emails, time of sending, methods of attracting and retaining subscribers, as well as key performance indicators (KPIs) that help determine the success of campaigns and make adjustments to the strategy to achieve the best results.
Step 1: Defining goals
The first step in creating an email strategy is defining goals. This is a very important stage, as the goals will become your guide in future actions. Goals may include macau business email list generating new leads from your newsletter, creating an expert image of your company, or increasing brand awareness. It's important to have a clear goal, such as “Increase revenue by recovering inactive subscribers. Your email strategy will be more effective if you set goals using the SMART method.
Step 2: Study of the target audience
The next important step is to study your target audience. Without a thorough understanding of who they are, your email strategy may be useless. Analyze data about your audience's age, geography, income, fears, desires and choice criteria. Find information on social networks or conduct interviews with your customers. This will provide you with valuable insights for your next steps. Read more about how to determine the target audience in our article.
Step 3: Competitor analysis
email strategy: analysis of competitors
A thorough analysis of competitors is also a necessary step. Subscribe to their newsletters, explore their social media and websites. Try to understand what your competitors are doing, what attracts their subscribers and how they build their email campaigns.
Step 4: Choosing a base collection tactic
After studying the audience and competitors, proceed to the selection of tactics for attracting the audience. It is important to create attractive content and mechanisms that will attract subscribers. It can be a special offer on the site, a pop up, an embedded form on the site, publications on social networks about the benefits of being an email subscriber, or even advertising.
Don't like reading long articles? Watch useful videos about marketing in Ukrainian on our YouTube channel Marchenko Marketing . Subscribe so you don't miss useful videos to promote your business.
Step 5: Choosing the content to send
Based on audience and competitor data, determine what content you will send out. It can be news about your company, promotional offers, informational materials or other. The main thing is to attract attention and be useful to your followers. For clients, we build a schedule for mass mailings every month, and for automatic letters we prescribe in detail the scenarios and content.
Step 6: Choosing the type of communication
Choose the type of communication that is suitable for the email strategy. These are usually: welcome chain, mass mailings with promotions and useful content, informational letters, trigger letters, transactional letters and others. It is important to personalize mailings and segment the base for better interaction with the audience.
Step 7: Optimization of letters
email strategy: optimization of letters
Before implementing an email strategy, optimize the design and content of emails. They should match your brand book and be attractive to followers. We usually create a template design, which is a kind of brand book for email letters, which we use to ensure that all client letters are executed in a single corporate style.
Step 8: Email Strategy: Proceedings
The final stage is the implementation of the email strategy. Try the newsletter on a small number of subscribers and then analyze its effectiveness. Open the opportunity for performance-based optimization. Avoid common mistakes at each stage by following best practices and analyzing results. An individual approach to your audience and constant improvement of the strategy will help you achieve the desired results in the field of email marketing.
Email strategy is a powerful tool for business
Creating and implementing an effective email strategy requires effort and analysis, but it can be a powerful tool for increasing profits and expanding your business. Email marketing is one of the most profitable marketing channels. By following the steps above, you will increase your chances of success in this area and unlock new potential for your business.