Top of the Cascade (Awareness): These
Posted: Mon May 26, 2025 4:26 am
B2C Lead Generation in 2025: The Consumer Cascade
For B2C, the cascade means understanding different stages of consumer readiness. Not everyone who shows interest is ready to buy now.
Here's how a B2C cascade works:
are broad leads. They might have visited your website. Perhaps they liked a social media post.
They are curious but not yet committed.
Action: Offer engaging, free content. Think c level executive list blog posts, short videos, or fun quizzes. Use broad social media campaigns. Collect basic contact info like email addresses.
Latest Mailing Database Role: Provide extensive B2C email lists for initial broad outreach.
Middle of the Cascade (Consideration): These leads show more interest. They might have downloaded an e-book. Maybe they signed up for your newsletter. They are comparing options.
Action: Send targeted email sequences. Offer more detailed product information. Provide testimonials or case studies. Invite them to free webinars.
Latest Mailing Database Role: Help segment your broad lists to target these more engaged prospects.
For B2C, the cascade means understanding different stages of consumer readiness. Not everyone who shows interest is ready to buy now.
Here's how a B2C cascade works:
are broad leads. They might have visited your website. Perhaps they liked a social media post.
They are curious but not yet committed.
Action: Offer engaging, free content. Think c level executive list blog posts, short videos, or fun quizzes. Use broad social media campaigns. Collect basic contact info like email addresses.
Latest Mailing Database Role: Provide extensive B2C email lists for initial broad outreach.
Middle of the Cascade (Consideration): These leads show more interest. They might have downloaded an e-book. Maybe they signed up for your newsletter. They are comparing options.
Action: Send targeted email sequences. Offer more detailed product information. Provide testimonials or case studies. Invite them to free webinars.
Latest Mailing Database Role: Help segment your broad lists to target these more engaged prospects.