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Account-Based Marketing (ABM):

Posted: Sun May 25, 2025 9:20 am
by tanjila khatun
In conclusion, generating leads for hotels through digital marketing requires a strategic approach and a combination of different tactics. By optimizing

your website, utilizing social media marketing, implementing france phone number list email campaigns, and prioritizing SEO, you can attract more potential guests and increase your bookings. Stay proactive, stay visible, and stay engaged with your audience to build a strong pipeline of leads for your hotel business.

Define Your Ideal Client Profile (ICP): Don't try to sell every type of insurance to everyone. Specialization helps.

Demographics: Age (young families, pre-retirees, students), income level, profession (e.g., government employees, business owners, farmers, RMG workers).
Life Stage: Newlyweds, parents of young children, individuals planning for retirement, business owners, those purchasing a vehicle or property.
Specific Needs/Pain Points:
Life Insurance: Financial security for family, education planning, retirement planning, savings.

Health Insurance: Access to quality healthcare, protection against medical expenses, critical illness coverage.
Motor Insurance: Compliance, protection against accidents/theft.
Property Insurance: Protection for homes/businesses against fire, natural disasters (relevant in flood-prone areas of Bangladesh).

Travel Insurance: For those travelling abroad (e.g., for work, education, pilgrimage).
Cultural Context: In Bangladesh, family responsibilities, religious considerations (Takaful/Islamic insurance), and community ties often influence financial decisions.