Trade Shows & Franchise Expos:
Posted: Sun May 25, 2025 9:02 am
Partner with reputable franchise brokers: These individuals work with potential franchisees and have a network of qualified candidates. They can pre-screen candidates for you.
Clearly define your IFP and compensation structure with them.
Exhibit at industry-specific trade shows france phone number list and general franchise expos: This provides direct face-to-face interaction with motivated prospects.
Have a professional booth, engaging staff, compelling visuals, and efficient lead capture methods (e.g., lead retrieval apps, simple forms).
Offer exclusive event incentives (e.g., a special report, a discount on the franchise fee for leads generated at the show).
Targeted Advertising (PPC & Social Media Ads):
Google Ads: Bid on highly specific keywords that indicate intent (e.g., "fast food franchise for sale," "low-cost franchise opportunities," "[your brand] franchise cost"). Direct to a dedicated landing page.
LinkedIn Ads: Use LinkedIn's powerful targeting to reach professionals by job title, industry, company size, and even skills or groups they follow.
Facebook/Instagram Ads: Target based on demographics, interests (e.g., "small business owner," "investing," "entrepreneurship"), and behaviors. Use lead ads to capture contact info directly on the platform.
Remarketing: Show ads to people who visited your franchise website but didn't inquire.
IV. Nurturing & Conversion:
CRM (Customer Relationship Management) System: Absolutely essential for managing leads, tracking their journey, and ensuring timely follow-up. Franchise-specific CRMs exist.
Clearly define your IFP and compensation structure with them.
Exhibit at industry-specific trade shows france phone number list and general franchise expos: This provides direct face-to-face interaction with motivated prospects.
Have a professional booth, engaging staff, compelling visuals, and efficient lead capture methods (e.g., lead retrieval apps, simple forms).
Offer exclusive event incentives (e.g., a special report, a discount on the franchise fee for leads generated at the show).
Targeted Advertising (PPC & Social Media Ads):
Google Ads: Bid on highly specific keywords that indicate intent (e.g., "fast food franchise for sale," "low-cost franchise opportunities," "[your brand] franchise cost"). Direct to a dedicated landing page.
LinkedIn Ads: Use LinkedIn's powerful targeting to reach professionals by job title, industry, company size, and even skills or groups they follow.
Facebook/Instagram Ads: Target based on demographics, interests (e.g., "small business owner," "investing," "entrepreneurship"), and behaviors. Use lead ads to capture contact info directly on the platform.
Remarketing: Show ads to people who visited your franchise website but didn't inquire.
IV. Nurturing & Conversion:
CRM (Customer Relationship Management) System: Absolutely essential for managing leads, tracking their journey, and ensuring timely follow-up. Franchise-specific CRMs exist.