Relationship-Based Lead Generation:
Posted: Sun May 25, 2025 8:42 am
Paid Advertising (PPC): Get immediate visibility and target specific audiences.
Google Ads: Target users actively france phone number list searching for programs or institutions. Use precise keywords and compelling ad copy.
Social Media Ads (Facebook, Instagram, LinkedIn, TikTok): Highly target audiences based on demographics, interests, educational history, and
behaviors. Use lead ads to capture information directly on the platform.
Display Ads: Run banner ads on relevant websites and apps.
Remarketing/Retargeting: Show ads to people who have previously visited your website or engaged with your content.
Referral Programs:
Current Students & Alumni: Encourage them to refer prospective students. Offer incentives (e.g., tuition credit, merchandise, recognition). Their authentic stories are incredibly powerful.
Faculty & Staff: Equip them to be advocates for your institution.
High School & Counselor Relationships (for higher education):
Build strong relationships with high school counselors, teachers, and career advisors.
Participate in college fairs, offer presentations, and provide resources to counselors.
Host "Counselor Day" events on campus.
Community Engagement:
Local Events: Host or participate in local fairs, festivals, and community gatherings.
Open Houses & Campus Tours: Provide immersive experiences for prospective students and their families. Offer various formats (in-person, virtual, self-guided).
Google Ads: Target users actively france phone number list searching for programs or institutions. Use precise keywords and compelling ad copy.
Social Media Ads (Facebook, Instagram, LinkedIn, TikTok): Highly target audiences based on demographics, interests, educational history, and
behaviors. Use lead ads to capture information directly on the platform.
Display Ads: Run banner ads on relevant websites and apps.
Remarketing/Retargeting: Show ads to people who have previously visited your website or engaged with your content.
Referral Programs:
Current Students & Alumni: Encourage them to refer prospective students. Offer incentives (e.g., tuition credit, merchandise, recognition). Their authentic stories are incredibly powerful.
Faculty & Staff: Equip them to be advocates for your institution.
High School & Counselor Relationships (for higher education):
Build strong relationships with high school counselors, teachers, and career advisors.
Participate in college fairs, offer presentations, and provide resources to counselors.
Host "Counselor Day" events on campus.
Community Engagement:
Local Events: Host or participate in local fairs, festivals, and community gatherings.
Open Houses & Campus Tours: Provide immersive experiences for prospective students and their families. Offer various formats (in-person, virtual, self-guided).