"Why choose [Your Institution/Program]" videos
Posted: Sun May 25, 2025 8:41 am
Short, engaging clips showcasing student life, events, or unique program features.
Webinars & Online Information Sessions: Host live or pre-recorded sessions on specific programs, admissions processes, financial aid, or career prospects. Allow Q&A for interaction. Collect registrations as leads.
Search Engine Optimization (SEO): Ensure your institution or programs appear prominently in search results.
Keyword Research: Target terms france phone number list prospective students and parents use (e.g., "best engineering programs [your city]," "online MBA degrees," "K-12 private school enrollment").
Local SEO: Critical for physical institutions. Optimize your Google My Business profile with accurate information, photos, and encourage reviews.
On-Page SEO: Optimize your website content, meta descriptions, and titles.
Schema Markup: Implement schema for events, courses, and reviews to get rich snippets in search results.
Social Media Marketing: Connect with prospective students where they spend their time.
Platforms: Facebook, Instagram, TikTok (especially for younger demographics), LinkedIn (for professional/graduate programs, alumni engagement), X (Twitter).
Engaging Content: Mix promotional content with behind-the-scenes glimpses, student takeovers, Q&A sessions, contests, and polls.
Student Ambassadors: Leverage current students to share authentic experiences.
Social Listening: Monitor conversations about your institution and higher education in general to identify opportunities to engage.
Email Marketing: Nurture leads through the admissions funnel.
Personalized Campaigns: Segment your list by program interest, academic level, inquiry source, etc.
Automated Drip Campaigns: Send a series of emails after an inquiry, providing relevant information, deadlines, and next steps.
Newsletters: Share updates, success stories, and upcoming events.
Webinars & Online Information Sessions: Host live or pre-recorded sessions on specific programs, admissions processes, financial aid, or career prospects. Allow Q&A for interaction. Collect registrations as leads.
Search Engine Optimization (SEO): Ensure your institution or programs appear prominently in search results.
Keyword Research: Target terms france phone number list prospective students and parents use (e.g., "best engineering programs [your city]," "online MBA degrees," "K-12 private school enrollment").
Local SEO: Critical for physical institutions. Optimize your Google My Business profile with accurate information, photos, and encourage reviews.
On-Page SEO: Optimize your website content, meta descriptions, and titles.
Schema Markup: Implement schema for events, courses, and reviews to get rich snippets in search results.
Social Media Marketing: Connect with prospective students where they spend their time.
Platforms: Facebook, Instagram, TikTok (especially for younger demographics), LinkedIn (for professional/graduate programs, alumni engagement), X (Twitter).
Engaging Content: Mix promotional content with behind-the-scenes glimpses, student takeovers, Q&A sessions, contests, and polls.
Student Ambassadors: Leverage current students to share authentic experiences.
Social Listening: Monitor conversations about your institution and higher education in general to identify opportunities to engage.
Email Marketing: Nurture leads through the admissions funnel.
Personalized Campaigns: Segment your list by program interest, academic level, inquiry source, etc.
Automated Drip Campaigns: Send a series of emails after an inquiry, providing relevant information, deadlines, and next steps.
Newsletters: Share updates, success stories, and upcoming events.