Account-Based Marketing (ABM):
Posted: Sat May 24, 2025 7:02 am
LinkedIn Ads: Excellent for B2B targeting by job title, industry, company, etc. Use lead gen forms to simplify conversion.
Intent Data Platforms: Integrate with ad platforms to target companies showing intent signals (e.g., researching competitors, visiting relevant forums).
Tools: Google Ads, LinkedIn Campaign Manager, various ad platforms.
Strategy: A highly targeted approach where sales and marketing teams focus resources on a predefined set of high-value target accounts. This involves personalized campaigns across multiple channels.
Tools: Specific ABM platforms (e.g., Demandbase, Terminus), or a combination of CRM, marketing automation, and sales engagement tools tailored for ABM.
Industry Events & Conferences:
Strategy: Attending and exhibiting at venezuela phone number list relevant trade shows, conferences, and industry events allows for face-to-face networking, demonstrations, and direct lead capture.
Virtual Events: Similarly, participating in or sponsoring virtual summits and expos.
Strategic Partnerships:
Strategy: Collaborate with complementary businesses to cross-promote services or develop joint solutions. This expands your reach to new, relevant audiences.
IV. Lead Nurturing & Qualification
Generating leads is only half the battle. You need to nurture them and qualify them to ensure your sales team is spending time on truly promising opportunities.
Intent Data Platforms: Integrate with ad platforms to target companies showing intent signals (e.g., researching competitors, visiting relevant forums).
Tools: Google Ads, LinkedIn Campaign Manager, various ad platforms.
Strategy: A highly targeted approach where sales and marketing teams focus resources on a predefined set of high-value target accounts. This involves personalized campaigns across multiple channels.
Tools: Specific ABM platforms (e.g., Demandbase, Terminus), or a combination of CRM, marketing automation, and sales engagement tools tailored for ABM.
Industry Events & Conferences:
Strategy: Attending and exhibiting at venezuela phone number list relevant trade shows, conferences, and industry events allows for face-to-face networking, demonstrations, and direct lead capture.
Virtual Events: Similarly, participating in or sponsoring virtual summits and expos.
Strategic Partnerships:
Strategy: Collaborate with complementary businesses to cross-promote services or develop joint solutions. This expands your reach to new, relevant audiences.
IV. Lead Nurturing & Qualification
Generating leads is only half the battle. You need to nurture them and qualify them to ensure your sales team is spending time on truly promising opportunities.