B2C vs. B2B Lead Generation: What's the Difference?

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Email 2: Shares a case study of a similar company improving productivity with their software.
Email 3: Offers a free 14-day trial of the software with a CTA "Start Your Free Trial."
Email 4: Invites them to a webinar on advanced project management techniques.
Qualification: If the lead starts a free trial or requests a demo, they slovenia cell phone number data become a Marketing Qualified Lead (MQL). If they meet specific criteria (e.g., company size, industry), they might become a Sales Qualified Lead (SQL) and be passed to a sales representative.
For a B2C example (e.g., a local bakery):

Awareness: They optimize their Google Business Profile, post mouth-watering photos of new pastries on Instagram, and use local hashtags.
Engagement: They run an Instagram contest: "Tag a friend and follow us to win a free birthday cake!" The CTA directs people to a simple landing page to enter, requiring name and email.
Conversion: A user enters the contest, becoming a lead.
Nurturing: The lead gets an email: "Thanks for entering! Here's a 10% off coupon for your next purchase." They also receive a weekly newsletter with

new menu items and special offers.
Qualification: When the lead uses the coupon or signs up for a loyalty program, they become a valuable customer.
Lead generation is an ongoing process of learning, experimenting, and refining. By systematically applying these principles and leveraging the right tools (free or paid), you can build a consistent pipeline of interested prospects for your business.