Define Your Target Audience:

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Who are they? Demographics (age, location, income) for B2C; firmographics (industry, company size, revenue) for B2B.
What are their pain points? What problems does your product/service solve for them?
What are their goals/aspirations? How can your offering help them achieve what they want?
Where do they spend their time online? This informs your channel strategy.
Create buyer personas: Detailed profiles of your ideal customers.
Choose Your Channels (Where to find them):

Organic Channels (Free/Earned):

Search Engine Optimization (SEO): Optimizing your website croatia cell phone number data content to rank higher in Google search results for relevant keywords. (B2C: "best cafes near me"; B2B: "CRM software for small business").
Content Marketing: Creating valuable blog posts, articles, videos, infographics, podcasts, etc., that attract your target audience naturally.
Social Media Marketing: Building an organic presence on platforms where your audience hangs out (Facebook, Instagram, TikTok for B2C; LinkedIn for B2B).
Email Marketing: Building an email list and nurturing leads with valuable content.
Online Reviews & Reputation Management: Positive reviews are powerful social proof.
Online Communities/Forums: Engaging in relevant discussions (e.g., Reddit, industry-specific forums, LinkedIn Groups).
Google Business Profile: Critical for local businesses (B2C).
Paid Channels (Paid):

Search Engine Marketing (SEM/PPC): Running ads on Google (Google Ads) that appear when people search for specific keywords.
Social Media Advertising: Highly targeted ads on platforms like Facebook, Instagram, LinkedIn, TikTok, etc.
Display Advertising: Banner ads on websites.
Native Advertising: Ads that blend in with the surrounding content.