IFPG (International Franchise Professionals Group)

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User-Generated Content (UGC): Encourage customers to share their experiences on social media.
Influencer Marketing: Partner with local micro-influencers to promote the franchise.
Email & SMS Marketing: Build local customer lists through in-store sign-ups, website forms, and loyalty programs. Send personalized offers, promotions, and updates.
Loyalty Programs & Referrals: Encourage repeat business and word-of-mouth referrals poland cell phone number data from satisfied customers. Offer incentives for both the referrer

and the new customer.
Review Management: Actively solicit and respond to reviews on platforms like Google, Yelp, and industry-specific sites. Positive reviews are vital for local trust and conversion.
Website & Landing Pages: While the franchisor has a main website, each franchise unit often benefits from localized landing pages that highlight specific services, local promotions, and contact information. These should be mobile-friendly and have clear CTAs.
Lead Generation Companies/Platforms (focus on local/B2C):

A full-service digital marketing agency that can help franchises with B2C lead generation through SEO, PPC, social media advertising, and content marketing. They have a strong focus on data-driven results.
HubSpot: While a broader platform, HubSpot's marketing automation and CRM tools can be highly effective for managing B2C leads, personalizing email campaigns, and optimizing landing pages for individual franchise units.
Local SEO Agencies: Many agencies specialize purely in local SEO and paid local ads, which are crucial for B2C franchises.
Review Management Platforms (e.g., Podium, Help franchises centralize and manage online reviews across multiple platforms, driving

local trust and lead generation.
Industry-Specific Directories/Platforms: Depending on the franchise type (e.g., HomeAdvisor for home services, OpenTable for restaurants, for fitness studios), these platforms can be significant sources of B2C leads.
Franchise B2B Lead Generation (for acquiring potential franchisees)
This is a distinct sales process aimed at attracting entrepreneurs and investors to buy into the franchise system. It's a high-ticket, high-consideration decision.