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Integrating WhatsApp into the Customer Journey Map:

Now, let's see how WhatsApp can be strategically integrated into each stage of the customer journey, guided by the insights from your customer journey map:

1. Awareness:

Customer Goal: Discovering solutions and information.
Potential WhatsApp Touchpoints:
QR Codes on Marketing Materials: Include a WhatsApp QR code on brochures, flyers, and social media posts for easy connection.
Click-to-WhatsApp Ads: Run targeted ads on social media platforms that direct users to a WhatsApp chat for instant inquiries.
WhatsApp Campaign Ideas:
Offer exclusive information or a downloadable resource (e.g., a guide, checklist) in exchange for a WhatsApp contact.
Run contests or giveaways where participation list of philippines whatsapp phone numbers involves messaging your brand on WhatsApp.
Mapping Insight: Understand where your target audience spends their time online and offline to strategically place WhatsApp entry points.
2. Consideration:

Customer Goal: Gathering information, comparing options, and seeking reassurance.
Potential WhatsApp Touchpoints:
Direct Inquiry Channel: Provide WhatsApp as a readily available channel for pre-sales questions and clarifications.
Personalized Information Sharing: Share product demos, case studies, or detailed specifications directly via WhatsApp.
Quick Polls and Feedback: Use polls to understand customer preferences and tailor recommendations.
WhatsApp Campaign Ideas:
Offer personalized product recommendations based on initial inquiries.
Provide instant answers to FAQs, addressing potential concerns and building confidence.
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Mapping Insight: Identify the common questions and concerns potential customers have during the consideration phase to proactively address them on WhatsApp.
3. Decision: