Personalized flows improved lead quality
Posted: Mon May 19, 2025 10:05 am
Results at a Glance
Metric Previous Funnel WhatsApp Funnel
Lead-to-Booking Rate 8% 22%
Email Open Rate 22% N/A
WhatsApp Open Rate N/A 90%+
Time to First Response 1–2 hours <5 minutes
Cost Per Lead $12.50 $9.30
Key Wins:
Faster engagement → higher trust
Automation saved 20+ hours/week
Warm follow-ups kept pipeline healthy
Lessons Learned
1. Speed = Trust
Responding within minutes of the first click was a game-changer. It set the tone and reduced drop-off.
2. Not All Automation Is Equal
Poorly built bots can frustrate users. Ours focused on simplicity, clear options, and a human fallback.
3. Content Still Matters
Even in chat, well-written content drove list of albania whatsapp phone numbers results. Clear CTAs, short value messages, and helpful tone made a big difference.
4. Compliance Is Crucial
We followed WhatsApp’s business messaging guidelines, including opt-in confirmations and respecting “Stop” messages.
5. Follow-Up Is Where the Money Is
Initial interest doesn’t always convert. Our warm lead flow kept us top-of-mind and brought in 30% of total bookings.
Tools We Used
Meta Business Suite for ad targeting and analytics
WhatsApp Business API for automation and templates
360dialog as the WhatsApp API provider
Zapier for syncing with CRM and Google Calendar
Metric Previous Funnel WhatsApp Funnel
Lead-to-Booking Rate 8% 22%
Email Open Rate 22% N/A
WhatsApp Open Rate N/A 90%+
Time to First Response 1–2 hours <5 minutes
Cost Per Lead $12.50 $9.30
Key Wins:
Faster engagement → higher trust
Automation saved 20+ hours/week
Warm follow-ups kept pipeline healthy
Lessons Learned
1. Speed = Trust
Responding within minutes of the first click was a game-changer. It set the tone and reduced drop-off.
2. Not All Automation Is Equal
Poorly built bots can frustrate users. Ours focused on simplicity, clear options, and a human fallback.
3. Content Still Matters
Even in chat, well-written content drove list of albania whatsapp phone numbers results. Clear CTAs, short value messages, and helpful tone made a big difference.
4. Compliance Is Crucial
We followed WhatsApp’s business messaging guidelines, including opt-in confirmations and respecting “Stop” messages.
5. Follow-Up Is Where the Money Is
Initial interest doesn’t always convert. Our warm lead flow kept us top-of-mind and brought in 30% of total bookings.
Tools We Used
Meta Business Suite for ad targeting and analytics
WhatsApp Business API for automation and templates
360dialog as the WhatsApp API provider
Zapier for syncing with CRM and Google Calendar