Have you ever listened to a podcast?

[Monira65]

Hubspot reports that “47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Demand Gen Report, 2016).” These pieces of content could be videos, product descriptions, product demonstrations, reviews, and more. Providing customers with different mediums to learn more about a product or service will help convince them it’s what they’ve been looking for.

“On average, B2B marketers allocate 28% of their total marketing budget to content marketing (Content Marketing Institute, 2015),” Hubspot reports. Are you allocating enough of your budget to your content marketing efforts?

They’re a great way to cambodia whatsapp number data 5 million get information when you’re doing the dishes, getting a tedious task out of the way at work, or traveling in the car. According to Hubspot, “Podcast listening grew 23% between 2015 and 2016 (Edison Research, 2016)” and “11% of marketers plan to add podcasting to their marketing efforts in the next 12 months (HubSpot, 2017).”

Hubspot reports that 48% of marketers plan to add YouTube to their marketing next year, while 39% plan to add Facebook video, 33% will integrate Instagram, and 20% will start using messaging apps. There are a variety of content distribution channels to consider. Make sure you check them all out and determine which are best for your business.