How does retention marketing work
Posted: Tue Apr 22, 2025 9:57 am
Newsletters with relevant resources & tips for new customers
Unique offers, proposals & access exclusive to high-value customers
Encouraging upselling offers and combo purchase deals
Spreading the word about brand-new innovations and initiatives
Retention marketing content can vary as per the nature of the business and the immediate goals.Crafting such content strategically ensures alignment with the broader content strategy while addressing specific retention objectives.
Before beginning with retention marketing, it is crucial to follow zalo database this basic to-do process to ensure that you don’t end up spamming existing customers without effectiveness:
The first step is customer segmentation to classify clients accurately.
Define the immediate goal among new launch awareness, upselling, loyalty rewards, etc.
Matching the right retention marketing goal with the right group of clients, i.e., loyalty rewards for the set of top-paying clients.
Reaching out to the group of clients through the right channel, such as newsletters, SMS, influencer marketing campaigns on social media, or in-app notifications.
Evaluating customer interaction with the campaign & following up accordingly.
Conclusion
Customer loyalty is not a goal but a process. Consistent efforts from brands to better engage and serve clients is a thumb rule to improve customer retention rate for any business. However, an extraordinary customer retention rate can act as a market differentiator for the company and stand apart from any competition.
Unique offers, proposals & access exclusive to high-value customers
Encouraging upselling offers and combo purchase deals
Spreading the word about brand-new innovations and initiatives
Retention marketing content can vary as per the nature of the business and the immediate goals.Crafting such content strategically ensures alignment with the broader content strategy while addressing specific retention objectives.
Before beginning with retention marketing, it is crucial to follow zalo database this basic to-do process to ensure that you don’t end up spamming existing customers without effectiveness:
The first step is customer segmentation to classify clients accurately.
Define the immediate goal among new launch awareness, upselling, loyalty rewards, etc.
Matching the right retention marketing goal with the right group of clients, i.e., loyalty rewards for the set of top-paying clients.
Reaching out to the group of clients through the right channel, such as newsletters, SMS, influencer marketing campaigns on social media, or in-app notifications.
Evaluating customer interaction with the campaign & following up accordingly.
Conclusion
Customer loyalty is not a goal but a process. Consistent efforts from brands to better engage and serve clients is a thumb rule to improve customer retention rate for any business. However, an extraordinary customer retention rate can act as a market differentiator for the company and stand apart from any competition.