8 Costly Mistakes B2B Companies Make During Lead Generation

[sakibkhan22197]

For example, if you know they use Salesforce, make sure to mention that your product has a Salesforce integration. If they operate out of Texas, include a case study of a Texas-based client in your email to establish a connection.

Lead segments also help you decide where, when, and how often to follow up. You can then continue guiding them along the buyer's journey with targeted messages tailored to their preferences and needs.

Not Using A Dedicated Landing Page
Say you're shown an ad for a thriller on YouTube. You click on the Watch Now link only to be redirected to Netflix's homepage, with countless listings for every genre under the sun. Or a page for a gambling data mexico different movie altogether.

That doesn't make for an enjoyable experience, does it?

When leads click on an ad or a lead magnet, they have tunnel vision. All they care about is getting what they were promised.

So when you redirect them to your homepage, or any page other than what they're looking for, they'll bounce off your website and into the arms of a competitor who's not playing games with them.

A dedicated landing page that matches the offer made in your ad or lead magnet paves the way for a faster, higher conversion rate.

Don't crowd it with multiple CTAs or lengthy sign-up forms.

If it's mobile-optimized and responsive, you score a few more brownie points.

And you can lower your bounce rate further by incorporating exit intent pop-ups to re-engage departing leads.